Bringing our LLH interviews to life, a group of guests met, connected and shared their journeys and goals in deeply authentic, open conversations. A room full of strangers were transformed into mentors, peers and equals by sharing how to make a difference while building successful careers
Lead Like Her: Meaningful Conversations and Transformative Connections Read More »
American Eagle was accused of promoting eugenics and then doubled down on its controversial spokesperson. Then it hired her opposite to represent its subsidiary. The 100% Aerie Real campaign begs the question, “How much research is the average consumer doing?” Only time will tell, but one thing is for certain: Consumers’ response to the Aerie Real campaign will be a case study in brand accountability and customer forgiveness.
Aerie and Pamela Anderson Read More »
It’s getting harder for social media users to hear from folks on the other side of any party line. Sophisticated algorithms expose people to feedback loops of the news they want to see––we hear from people who believe what we do, and all other content fades into the background. In this insular environment, social media users on both sides of the spectrum are becoming radicalized, all supported by unhinged confirmation bias.
How Intentional Is the Social Media Divide? Read More »
Gen Z has the power today to make or break a brand. Loss of core values and virality, like in Glossier’s case, kills cultural relevance. Once a brand falls out of everyday conversation, especially in Gen Z’s social media landscape, it’s incredibly difficult to recover.
Glossier’s Future Doesn’t Look Good Read More »
While many young consumers tend to be “loyal–ish” rather than fully brand loyal, there are still a few brands that have them hooked. Find out how you can reach next gens through the brands they love.
The Top 10 Brands Gen Z and Millennials Are Loyal To Read More »
As a “geriatric” millennial now pushing 40, my generation has been pathologized by analysts since we got our first cellphones in our early teens. Millennials have survived more economic turmoil while coming of age than any demographic since the Silent Generation. But we are the biggest spenders in many retail categories, including luxury.
Millennials Just Turned 40 Read More »
Wealthy children could have an unparalleled immersive retail experience with historical relevance and a matching doll to take home and show off to the neighbors. American Girl dolls were never accessible to children from middle or lower economic classes. By creating immersive children’s toys that now sell for a whopping $100 and $275 during a period of global upheaval, Mattel is being accused of what some would say such prohibitive pricing on children’s toys always was tone deaf.
American Girl Revamp Proves Dolls Are Still Controversial Read More »
Join Haley Boehning, CEO of Storyforge, and Tarek Müller, co-founder of About You and SCAYLE, as they discuss the talent it takes to develop enterprise technology that is hyper-personalized and flexible enough to respond to the speed of constantly changing market conditions.
Tarek Müller Builds a Global Retail Tech Solution Read More »
Sweeney is a divisive public figure, to say the least. A celebrity-driven brand lives and dies by its appeal. For every consumer drawn in by Sweeney’s name, another may be alienated by her public persona or the brand’s overtly male-gaze aesthetic.
Sydney Sweeney’s SYRN: Unsustainable Read More »
TikTok’s halo effect demonstrates how the platform’s influence extends far beyond its own checkout point. In fact, nine-figure beauty brands experienced double-digit growth in brick-and-mortar sales directly tied to their TikTok Shop activity.
How TikTok Shop Predicts Sales Read More »
