Recent headlines say Gen Z believes cash is no longer “cool” to use and that they’re all about digital payments. But many Gen Z still use cash regularly, especially teens. Debit cards and mobile wallets are even more popular, far outpacing those who use credit cards.
Is Using Cash Cringe to Gen Z? Read More »
The new Marc Jacobs Beauty line sold DTC through the Marc Jacobs website, and Sephora feels like the odd man out in the beauty industry. Its playful maximalism and bright colors go against the grain of the market nowadays, and at a time when both Coty and prestige cosmetics are under significant pressure, the venture isn’t just the reinvention of a makeup line, but a big gamble for everyone involved.
Marc Jacobs Beauty: The Comeback Kid Read More »
In an era of dwindling attention spans, modern brands and retailers face the challenge of creating meaningful statements from digital fluff. Classical knowledge is a differentiator in an oversaturated, uninspired market. Savvy, modern consumers distinguish themselves not just by donning specific styles, but by their knowledge of the culture their style reflects. Knowledge is the new currency.
Fenty Beauty Goes to the Classics Read More »
Part of the Doc Martens revival has been driven by fashion’s ongoing focus on authenticity; the brand has benefited from being viewed as timeless rather than trendy. Unlike earlier generations who discovered Dr. Martens through music and sports, Gen Z buyers are often discovering the brand through social media influencers, vintage styling videos, and celebrity endorsements.
What Happened to Doc Martens? Read More »
Great brands target Gen Z through the celebrities we obsess over, building campaigns designed to go viral and get reposted. Luxury advertising is catching up and is playing into the larger social media advertising landscape, functioning as cultural content. But do they always get it right?
Luxury Brands Play the Celebrity Card for Gen Z Read More »
Most retail talent development programs have not adapted to today’s digital marketplace and are not cultivating the right talent. Whether the industry can reverse this is unclear, which may only give way to more tech optimization and retail becoming less human. Add to that, the technology reshaping the store is moving faster than the talent systems can respond to it. If that gap widens, the store of the future may have fewer people in it, both customers and employees.
Which Future Grads Will Run Your Store? Read More »
Social media mockery and behind-the-scenes drama at Lululemon could make things even more difficult for the brand as they navigate a niche that they no longer dominate.
Next gen managers prioritize transparency and workplace flexibility, and their aversion to top-down management models means they’re empathetic and amenable to listening to an employee’s concerns. Asking “why” isn’t frowned upon by Gen Z managers because the query is not seen as criticism; it’s seen as an intellectual investment in the company’s success.
Gen Z May Be Your Next Boss Read More »
Join Shelley and Dominick Miserandino, CEO of RTMNexus, as they challenge the current conversation with what employees really want to hear: You are part of the journey and we’re going to help you with the AI that we’re implementing.
How to Be Human in the AI Era Read More »
Here’s a social commerce juggernaut question: How did TikTok Shop win beauty in just a few short years? Watch out, Clinique and Lancôme.
TikTok Shop Is the New “It” Beauty Destination Read More »
