Author
Glyn Atwal
Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, an international Graduate School of the French network of Grandes Ecoles. His teaching, research, and consultancy expertise focuses on marketing and strategy within the affluent and luxury space. He has presented at leading universities worldwide and is co-author of Luxury Brands in China and India (Palgrave Macmillan). Glyn is a regular contributor to Luxury Daily and Jing Daily. Prior to academia, Glyn worked in the advertising industry for Saatchi & Saatchi, Young & Rubicam, and Publicis.
Why Is the Silver Generation’s Spending Power Ignored?
Unlock the untapped spending power of the silver generation with strategies to embrace intergenerational appeal, and drive growth for your brand.
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How Nostalgia Marketing Trends Became the New Cool
Nostalgia marketing trends resonate as brands like Porsche and Adidas tap into past appeal to attract Gen Z and millennial consumers.
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Luxury Brands in the Age of Counterfeit Culture
The rise of counterfeit culture is reshaping luxury consumption, with luxury brands combating growing demand for fake goods.
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Is India on Your Retail Radar?
India's booming retail market is emerging as a prime opportunity for global brands, drawing investment as companies shift focus from China.
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A New Game Plan for Luxury Brands
Luxury brands are leveraging sports to enhance appeal and inclusivity, exemplified by LVMH’s Paris 2024 sponsorship and athlete partnerships.
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