Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

The Power of Retail Influencers

Retail influencers drive online and in-store sales through live events, creator products, and authentic, staff-generated social media content.
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Personal Data

Retail’s New World Order: What’s Your Personal Data Worth?

Gen Z sees personal data as currency—sharing it for fun with friends, but demanding transparency and compensation from brands and retailers.
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Gen Z Has Great Expectations: They Want You to Care About Them

“Omnichannel” and “seamless” are outcomes of smart technology. Yet investing in tech alone doesn’t serve next gen shoppers––Gen Z still spends as much on clothing ...
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Gen Z Women Fashion

Gen Z Women and the Man Repeller Trend

Gen Z women reject male-gaze fashion, embracing bold, individual styles that prioritize autonomy and self-expression over traditional norms.
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retailtainment

How Mall Retailtainment Can Keep Next Gens

Boomers, not Gen Z or millennials, are ditching malls—next-gens want retailtainment, chill vibes, and lifestyle-aligned, memorable experiences.
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retail crime

Retail Employee Safety and Organized Retail Crime

Retail crime and violence are rising in 2024, leaving employees unsafe and unsupported, with few crimes prosecuted and little incentive to report.
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Can Victoria’s Secret Win Over Gen Z?

Victoria’s Secret’s 2024 relaunch embraced inclusivity, comfort, and diversity to win over next-gen consumers and revive its iconic fashion show.
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What’s Next for the Peter Pan Generation?

Millennials, the Peter Pan generation, are reshaping aging with anti-aging products and fashion, brands need to cater to their youth-driven mindset.
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