Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

Decoding Hyper Goo Maximalism

A lot of companies think that loud and messy and customizable and, honestly, an unserious aesthetic proves a human actually made it. Packaging with the ...
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H&M’s Subculture Collabs

H&M’s pivot toward ongoing partnerships with niche designers and independent collectives marks a fundamental shift in its retail strategy: it’s sustained cultural relevance over short-term ...
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Trendwatch: Behind-the-Scenes Video

Behind-the-scenes-footage (BTS) chips away at the ‘us versus them’ aspect of the production and marketing funnel by inviting customers into the creative process. It can ...
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How Professional Resellers Are Killing the Circular Economy

We’re entering an era in which resellers compromise apparel value, rather than enhance it. Customers are competing for repurposed goods, but their intentions go beyond ...
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Fenty Beauty Goes to the Classics

In an era of dwindling attention spans, modern brands and retailers face the challenge of creating meaningful statements from digital fluff. Classical knowledge is a ...
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Gen Z May Be Your Next Boss

Next gen managers prioritize transparency and workplace flexibility, and their aversion to top-down management models means they’re empathetic and amenable to listening to an employee’s ...
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Aerie and Pamela Anderson

American Eagle was accused of promoting eugenics and then doubled down on its controversial spokesperson. Then it hired her opposite to represent its subsidiary. The ...
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How Intentional Is the Social Media Divide?

It’s getting harder for social media users to hear from folks on the other side of any party line. Sophisticated algorithms expose people to feedback ...
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