Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

Why Next Gens Buy During Times of Cautious Spending

Gen Z rigorously vets brands for authenticity, sustainability, and diversity before buying, influencing spending despite their cautious approach.
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Chloe Duckworth

Chloe Duckworth: Communicating Emotions with Tech

Chloe Duckworth’s Valence Vibrations uses AI and haptics to turn emotional data into physical signals, enhancing digital communication inclusivity.
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The Flip App Makes Every Customer an Influencer

The Flip app turns users into influencers, letting them earn from TikTok-style reviews, raising social commerce expectations despite questions of authenticity.
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Department Stores

MIA: Independent Makers in Department Stores

Retailers are courting Gen Z with independent brands' unique offerings but must manage these partnerships carefully for success.
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Smellmaxxing

Gen Z Is “Smellmaxxing.” Do You Speak the Language?

Gen Z's "smellmaxxing" trend: splurging on luxury fragrances for social media, sustainability, and individuality through diverse scents.
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Denim Trends

Consumers Won’t Be Shoehorned into Denim Trends

Younger generations resist imposed denim trends, valuing individuality and sustainability. Read on to learn more about engaging with consumers.
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generative ai in retail

Ethical Issues with Generative AI in Retail Marketing

Generative AI in retail sparks ethical concerns: from unrealistic beauty standards to diversity-washing and misleading product images.
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Levi Strauss

Levi Strauss: A Brand Resurrection 

Levi's resurrects its brand by adapting to Gen Z's trends - customization, sustainability. Despite layoffs, it expands into new markets, emphasizing transparency.
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