Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

Are TikTok Videos Killing Instagram Reels?

To do Instagram Reels or TikTok Video? That is the question for brands doing social media and influencer marketing in 2024. There’s been a surge ...
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Shopify vs. Amazon

Head on Head with Shopify and Amazon

In the question of Shopify vs. Amazon, you can see it’s been an active three years for Shopify. After peaking in 2021, Shopify stock dipped ...
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Gen Z: Trading Booze for Healthy Alternatives

Why aren’t young people drinking like they used to? The world is recovering from a global pandemic and contending with a youth mental health crisis. ...
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Curfews and Parental Escorts Deter Teen Shoppers from Malls

Retail theft in America has increased by 94 percent in the last five years. While it’s true that the theft rates were spurred on by ...
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Is “Romcommerce” What’s Next for Product-Inspired Media?

Ticket sales of romantic films sank during the pandemic. Fear not, love is in the air once again but, this time around, Cupid is an ...
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Product Placements on Steroids

Product placement in film and television has changed drastically and the demand for these story-driven products is stronger than ever. A recent study by BENLabs ...
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Vyra Scher: A Startup Entrepreneur Overcoming the Odds

Today’s emerging brand founders face challenges around every corner. Vyra Scher is a transgender woman who faced multiple traumas in founding her startup hosiery and ...
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What The Taylor Swift Effect Tells Us About Branding

“The T Swift Effect” aka “The Taylor Effect” sounds like a seismic happening. If Taylor Swift has ever held a concert in your town, or ...
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