About Us

Trusted. Unbiased.


Founded by author, speaker, and retail consultant, Robin Lewis, The Robin Report explores the why, what’s next, and the ‘what were they thinking’ of retail and consumer products. Our team of strategists, subject matter experts, writers, and editors produce insights that help retail leaders see around corners. We highlight innovative thinking and ask the tough questions to guide those organizations struggling to find answers. We demand more from the industry we love, and our unbiased, no-punches-pulled analysis is intended to play a role in moving retail forward.

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Core Team

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Robin Lewis



Robin Lewis is the founder and CEO of The Robin Report. He is an author, speaker, and consultant for the retail and consumer products industries. Previously, he was Vice President at Goldman Sachs, where he developed and launched a global retail consulting practice. Prior to that, Robin was Vice President and Executive Editor of Women’s Wear Daily. He is frequently requested by C-level management for advice, consultation and strategic presentations

Deborah Patton

Managing Editor


Deborah Patton is an innovator in strategic marketing and communications, including marketing planning, advertising, brand positioning, event production, creative services and communications. Deborah's extensive experience across a range of retail and packaged goods market segments help her guide The Robin Report's content strategy.

Shelley E. Kohan

Executive Producer, Retail Unwrapped


Retail expert Shelley E. Kohan is a highly accomplished senior retail executive and consultant with more than 25 years of success in the retail industry. In addition to CSO of The Robin Report, Shelley is an associate professor for the Fashion Institute of Technology and an adjunct instructor at Syracuse University in the Whitman School of Management.

Brandon Morgan

Manager, Strategic Connections


A content creator, Brandon looks for ways to use his creativity to develop relationships through social media. When he is not scrolling through Instagram, Brandon is a sports photographer who had one of his photos featured on ESPN. 

Our Team of Writers

Pam Danziger
Marie Driscoll
MFaithfull 2
Mark Faithfull
Mikelya Fournier
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Jasmine Glasheen
Sarah Holbrook
Shelley E. Kohan
Robin Lewis
Kimberly Minor
Kate Newlin
Ross O'Brien
Deborah Patton
Warren Shoulberg
Sanford Stein
Angela Thompson
Paco Underhill
Arick Wierson
Dana Wood
Gwen Morrison
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Ken Hewes
Jay Hakami
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Roberto Ramos
Phil L
Phil Lempert
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Linda D'Adamo

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The Robin Report is proudly part of the ASG family of companies and is supported by a team of writers, strategists, designers, and partners. Learn more about ASG here.

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