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Gaming AI Search

Join Shelley and Heather Holmes, Founder of Publicity for Good, as they unpack how brands need to think like their customers and understand how they ...
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The AI-Empowered Store

Join Shelley and Stephanie Cegielski, Vice President of Public Relations and Industry Education at ICSC as they dig into the findings. Find out how speed ...
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Sephora Pioneers BeautyTech

French beauty retailer Sephora is doubling down on stores while simultaneously accelerating its investment in AI, conversational commerce and digital personalization, as the company looks ...
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How Intentional Is the Social Media Divide?

It’s getting harder for social media users to hear from folks on the other side of any party line. Sophisticated algorithms expose people to feedback ...
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Woolworths’ Chatbot Went Rogue

Research on human-computer interaction has consistently found that people respond positively to interfaces that feel conversational and warm, while younger shoppers are especially comfortable chatting ...
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AI Visibility Demands Its Own Retail Strategy

A central marketing question for retail leaders today is simple: How do you reach and convert a buyer whose journey is increasingly mediated by AI? ...
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Can Retail Careers Survive AI?

The future of retail work will not be defined by whether humans or machines dominate. It will be defined by how well retailers recognize the ...
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There’s an AI Encouragement Gap

Early data on gender disparities in workforce AI training and encouragement show that the workplace of the future might be even less inclusive. McKinsey reports ...
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