AI Agents Trusted or Transactional

AI Agents: Trusted or Transactional?

AI assistants could do what retail media networks promise but often fail to deliver: increase basket size without making shoppers feel relentlessly barraged by transactional ads. The macro-opportunity for any retailer is to connect a shopper to information that changes a purchase decision and deliver a better customer experience. If an AI assistant can do that, the tool is an asset, not a gimmick.

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Retail Media Retail Hype

Retail Media: Retail Hype

Retail media is a money grab dressed up as innovation. The industry likes to talk about enhancing the shopper journey, but what gets these programs funded is squeezing incremental trade dollars out of CPG brands already stretched thin by tariffs, climate changes that affect supplies, a war in Iran that is increasing transportation and farming costs, and a retailer’s own margin pressure. No shopper ever asked for more screens in a store.

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