I clearly remember first time I was told Facebook was for “old people.” I was at Mayfair Mall in Milwaukee, Wisconsin with my Gen Z step sibling, who was the conveyor of this shocking information. Sure, direct marketing invitations to […]
Inching or Sprinting To Social Commerce? Not long after Facebook was launched in 2004 as a social network, retail industry experts were bantering about whether or not it would ever become an e-commerce platform. Fairly unanimously, most believed it would
Have you heard enough about Millennials? If you immediately answered yes, we’re right there with you…but not so fast. First we glorified them. Then we demonized them. Now it’s time to appreciate them for the influential force they are. No
This is a challenging time for retailers to invest in global expansion. About ten years ago the industry experienced a Gold Rush of sorts, heeding calls to “Go West” (or “Head East,” depending on your perspective) to China and India.
After 114 years, Seattle-based Nordstrom finally made it 143 miles due north to open a store in Vancouver, British Columbia on September 18.And what a store it is. As someone who has visited many Nordstrom stores in the U.S., I
My favorite 14-year-old girl, like so many in her generation, is lost without her phone. In spite of school, sports, eating and sleeping, she spends almost eight hours a day on social media. Instagram and Snapchat are her addictions. Selfies
Back in the 1950s with McCarthyism barely in the rearview, my parents always warned me never to sign anything for fear I would be a branded a Communist agitator. I was 6 at the time. In the 1960s and 1970s