Join Shelley and Heather Holmes, Founder of Publicity for Good, as they unpack how brands need to think like their customers and understand how they use agentic search engines including ChatGPT, Claude, or Gemini. Key signals: Consumers are bypassing a brand website, asking AI for recommendations and going directly to purchase.
Join Shelley, Roland Ehigiamusoe, Principal of Retail and Consumer Products + AI and Engineering and Saurabh Vijayvergia, Managing Director of Retail AI Strategy and Engineering at Deloitte Consulting, as they unwrap the future of the next level of customer engagement and operations through this structural change.
The Next Frontier: Agentic AI and Operations Read More »
The future of retail work will not be defined by whether humans or machines dominate. It will be defined by how well retailers recognize the human roles that AI cannot easily replicate—and redesign their organizations to elevate them.
Can Retail Careers Survive AI? Read More »
Retailers that continue to compete primarily on product breadth risk becoming background noise. Availability doesn’t equate to value. Curation isn’t a niche strategy reserved for luxury brands or personal shoppers. It is becoming table stakes for relevance in a crowded, fatigued marketplace.
Curate or Get Curated Read More »
Every scan of your card, every clipped coupon, every “substitute” you accept when something’s out of stock is recorded. You’re not just earning points; you’re teaching the system how to give you what exactly you want.
Think You’re in Control Shopping for Groceries? Wrong! Read More »
At best, Agentic AI is a system’s ultimate thinking tool. Enabling a retail metachannel, Agentic learns from itself, tests and evaluates alternatives, executes decisions, and automatically improves.
Intelligent Retail: Mastering Agentic AI Read More »
Join Leigh Sevin, co-founder of Endear, and Shelley as they discuss how modern CRM platforms transform data into authentic customer connection. They explore how AI in partnership with employees can enhance personal outreach and make a brand relevant and meaningful.
AI Is an Ally, not the Enemy Read More »
The death of the traditional end cap isn’t just about technology—it’s about data. These digital displays are collection engines, gathering information on dwell time, interaction rates, and conversion metrics that we could only dream about with cardboard and plastic.
How Digital Technology Is Revolutionizing Merchandising Read More »
The key to tapping into gaming communities is authenticity — the most successful brand activations don’t just show a potential customer a product. They embed the brand into core memories that they’re already creating with their friends.
You’ll Need a Video Game Strategy for Next Gens Read More »
Once AI has unfettered access to product data, it becomes much harder to control the terms of engagement. The brands that survive won’t be those with the biggest marketing budgets or the most shelf space. They’ll be the ones who recognized that in an AI world, controlling the data bridge between digital intelligence and physical products is the ultimate competitive moat.
The AI Agent Survival Guide for Retailers Read More »
