Ralph Lauren is one of the few luxury brands that has made belonging (aspirational and authentic) an art. Its long-standing relationship with Wimbledon reflects how RL has created a circle of belonging using cultural traditions as a portal.
Ralph Lauren: The Ultimate Belonger Brand Read More »
TikTok Shop has become the ideal environment for this shift toward affordable luxury because it combines product discovery, education, entertainment, and purchasing into a single experience. Creator reviews, tutorials, and product demonstrations help consumers justify purchases that feel aspirational without carrying a luxury price tag.
TikTok Shop: Little Luxury Treats Read More »
Golden Goose describes itself as a “Next Gen global luxury company,” a positioning that aligns with broader shifts in luxury consumption. Intrinsic experiential value, personal fulfillment, and sustainability are among the most important factors influencing Gen Z’s willingness to engage with luxury brands.
Golden Goose Gets Gen Z Read More »
The State of Luxury Report has just been released! This comprehensive research report reveals that luxury is not retreating, it is recalibrating. The industry has entered a new phase defined by discernment, selectivity, and strategic discipline. Although growth has slowed in luxury goods, experiential luxury continues to outperform.
The State of Luxury Report Reveals Significant Findings Read More »
Gen Z is forcing LVMH into a strategic pivot it can no longer postpone. The company that once grew by swallowing the luxury industry whole is now trimming its own portfolio and confronting the limits of heritage, scale, and creative refreshes. LVMH’s next moves won’t simply reflect where luxury is going—it will define the direction.
LVMH Fall From Grace Read More »
Great brands target Gen Z through the celebrities we obsess over, building campaigns designed to go viral and get reposted. Luxury advertising is catching up and is playing into the larger social media advertising landscape, functioning as cultural content. But do they always get it right?
Luxury Brands Play the Celebrity Card for Gen Z Read More »
New York is among the world’s most demanding retail laboratories, a city where brand and corporate strategy are simultaneously executed and judged by an endless cascade of critics. The city’s prestige is intact, but the emotional center of fashion gravity has migrated south from Midtown.
New York Is Experiencing a Retail Sea Change Read More »
Join Shelley and TRR contributors Arick Wierson and Pamela Danziger as they deconstruct the impact of the war and challenge the conventional wisdom driving luxury brand strategy.
Luxury’s Future After the War in Iran Read More »
Resort activations allow brands to test new markets and formats with limited capital commitment. And arguably more important, they allow them to reach consumers in a leisure mindset, open to inspiration, primed to share on social media and psychologically removed from the friction of everyday life.
The Resort Retail Opportunity Read More »
The future of luxury in a persistent K-shaped economy and its role in a global society of haves, have-nots, and have-everythings is up for debate. This once Teflon-proof sector is facing brand dilution, economic headwinds and a test of its cultural relevance. Will it recover? Is it still relevant? Does it need to be redefined?
