Luxury brands are recognizing the strategic importance of cruises by investing in experiences that combine “being” with “having” in a distinctive retail environment. Cartier, IWC Schaffhausen, and Piaget offer private retail spaces, exclusive viewings, and in-suite appointments aboard Luminara, a superyacht in The Ritz-Carlton Yacht Collection.
Opportunity Knocks: Luxury-Branded Cruises Read More »
Fashion brands are facing the prospect of higher inventory costs thanks to an EU ban on destroying unsold apparel, accessories and footwear. As of July 19, large companies are now prohibited from incinerating or sending unsold products to landfill. Why major brands ever thought this was morally justifiable is another question. The new rules also cover customer returns and force fashion retailers to prioritize selling products through discounts or alternative markets, donating them or preparing them for reuse.
EU Dispatch: European Luxury Feels the Heat Read More »
Ralph Lauren is one of the few luxury brands that has made belonging (aspirational and authentic) an art. Its long-standing relationship with Wimbledon reflects how RL has created a circle of belonging using cultural traditions as a portal.
Ralph Lauren: The Ultimate Belonger Brand Read More »
TikTok Shop has become the ideal environment for this shift toward affordable luxury because it combines product discovery, education, entertainment, and purchasing into a single experience. Creator reviews, tutorials, and product demonstrations help consumers justify purchases that feel aspirational without carrying a luxury price tag.
TikTok Shop: Little Luxury Treats Read More »
Golden Goose describes itself as a “Next Gen global luxury company,” a positioning that aligns with broader shifts in luxury consumption. Intrinsic experiential value, personal fulfillment, and sustainability are among the most important factors influencing Gen Z’s willingness to engage with luxury brands.
Golden Goose Gets Gen Z Read More »
The State of Luxury Report has just been released! This comprehensive research report reveals that luxury is not retreating, it is recalibrating. The industry has entered a new phase defined by discernment, selectivity, and strategic discipline. Although growth has slowed in luxury goods, experiential luxury continues to outperform.
The State of Luxury Report Reveals Significant Findings Read More »
Gen Z is forcing LVMH into a strategic pivot it can no longer postpone. The company that once grew by swallowing the luxury industry whole is now trimming its own portfolio and confronting the limits of heritage, scale, and creative refreshes. LVMH’s next moves won’t simply reflect where luxury is going—it will define the direction.
LVMH Fall From Grace Read More »
Great brands target Gen Z through the celebrities we obsess over, building campaigns designed to go viral and get reposted. Luxury advertising is catching up and is playing into the larger social media advertising landscape, functioning as cultural content. But do they always get it right?
Luxury Brands Play the Celebrity Card for Gen Z Read More »
New York is among the world’s most demanding retail laboratories, a city where brand and corporate strategy are simultaneously executed and judged by an endless cascade of critics. The city’s prestige is intact, but the emotional center of fashion gravity has migrated south from Midtown.
New York Is Experiencing a Retail Sea Change Read More »
Join Shelley and TRR contributors Arick Wierson and Pamela Danziger as they deconstruct the impact of the war and challenge the conventional wisdom driving luxury brand strategy.
Luxury’s Future After the War in Iran Read More »
