Gen Z is forcing LVMH into a strategic pivot it can no longer postpone. The company that once grew by swallowing the luxury industry whole is now trimming its own portfolio and confronting the limits of heritage, scale, and creative refreshes. LVMH’s next moves won’t simply reflect where luxury is going—it will define the direction.
LVMH Fall From Grace Read More »
Great brands target Gen Z through the celebrities we obsess over, building campaigns designed to go viral and get reposted. Luxury advertising is catching up and is playing into the larger social media advertising landscape, functioning as cultural content. But do they always get it right?
Luxury Brands Play the Celebrity Card for Gen Z Read More »
New York is among the world’s most demanding retail laboratories, a city where brand and corporate strategy are simultaneously executed and judged by an endless cascade of critics. The city’s prestige is intact, but the emotional center of fashion gravity has migrated south from Midtown.
New York Is Experiencing a Retail Sea Change Read More »
Join Shelley and TRR contributors Arick Wierson and Pamela Danziger as they deconstruct the impact of the war and challenge the conventional wisdom driving luxury brand strategy.
Luxury’s Future After the War in Iran Read More »
Resort activations allow brands to test new markets and formats with limited capital commitment. And arguably more important, they allow them to reach consumers in a leisure mindset, open to inspiration, primed to share on social media and psychologically removed from the friction of everyday life.
The Resort Retail Opportunity Read More »
The future of luxury in a persistent K-shaped economy and its role in a global society of haves, have-nots, and have-everythings is up for debate. This once Teflon-proof sector is facing brand dilution, economic headwinds and a test of its cultural relevance. Will it recover? Is it still relevant? Does it need to be redefined?
Marketing to the Ultra-High Net Worth is a much tougher challenge than marketing with and perhaps through them. The retail world talks endlessly about the ‘experience economy.’ Figuring out what constitutes an experience worthy of the wealthy’s personal narrative is the challenge. It needs to be site specific, customized, and keenly aware of which side of their coin aligns with your brand.
Spoiler Alert: The Ultra Rich Are Pennywise and Pound Foolish Read More »
While Kering revels in debt reduction and the ability to focus solely on fashion, jewelry, leather goods and eyewear without the distraction of beauty, L’Oréal’s cosmetics-only portfolio is reaching gargantuan proportions.
Why L’Oréal Took on Kering for Gucci Read More »
Where is Generation Z actually spending their money? As their social media profiles function like supplementary resumes, they’re spending to build their personal brands online. Young people are investing in highly considered luxury purchases to help them achieve their professional goals by visualizing the life they want to lead, or the person they want to become, on digital channels.
Gen Z Uses Luxury to Build a Personal Profile Read More »
Even well-off Gen Zs don’t have the once-promising career prospects as their millennial predecessors—and let’s be real, it’s hard to justify buying a $4,500 Murikami+LV bag with Afterpay if you have no prospect of money coming in.
Why Chanel and A$AP Rocky Reignite Luxury Read More »
