Are you sure you’re measuring what matters? Talk to the finance team, and they have entrenched benchmarks defining a brand’s success. What they don’t have are the intangibles that can make or break long-term success. These measurements can baffle an analytically trained financial mindset. The case in point: Return on Experience (ROX) is a concept that defies the logic and the measurable precision of ROI to a traditionalist. That doesn’t mean it shouldn’t be measured.

Operationally rigorous retail is harder to replicate than it appears. It requires clear strategic priorities, disciplined assortment planning, and investment in format evolution. It demands alignment among merchandising, real estate, design, operations and the buy-in of the workforce. It requires the organization’s maturity to say no when necessary.