Join Shelley and Stephanie Berman, Vice President of Retail at The Hershey Company as they discuss how Hershey brings memorable moments to life with street fun, new products, and meeting consumers where they are.
Halloween and Hershey’s Are Enduring Traditions Read More »
Spoiler alert: Consumers are not simply trading down. They are reallocating trust, loyalty, and wallet share to brands and retailers that make their value unmistakable. Too many leadership teams still treat this behavior as a temporary pricing problem when the real issue is the company’s value proposition.
The Great Value Reallocation Read More »
While much of the world struggles to reinvent the department store, Chilean and Mexican retail giants are posting remarkable profits — by combining stores, malls, banking and integrated digital commerce into something much bigger.
Why Are Department Stores Indispensable in Latin America? Read More »
Beauty retailer Mecca hasn’t tried to copy anyone else. It’s critical for every retailer to find its own way based on its leadership, vision, talent, and resources. Beauty retailers, as well as those in other categories, should take inspiration and confidence from Mecca to find their own way toward innovation and maintaining relevance.
Mecca: Australia’s Retail Trailblazer Read More »
Hey, we get that wherever Sydney Sweeney goes controversy follows. Companies who have used her in their marketing think they are getting good publicity when she dresses—or undresses—provocatively. But her new campaign for Novig, the sports predictive betting site, is bad publicity and bad for the brand.
Novig: The Robin Report Retail Miss of the Week, 9. 19. 26 Read More »
The luxury industry has traditionally positioned employees as brand ambassadors. But employees cannot convincingly represent a brand they can’t relate to or no longer believe in. When career stagnation, poor management, unfairness, or exhaustion erode that belief, the same employees who once enthusiastically and convincingly communicated the brand’s values can become its most credible critics.
When Luxury’s Brand Ambassadors Become Adversaries Read More »
Apparently, the marketing and promotion planning folks at Petco never studied their retail history about programs that went terribly wrong or they would have never created a loyalty program that resulted in a loss of millions of dollars of sales due to “customer point redemption volumes (that) far exceeded our initial projections.”
Petco: The Robin Report Retail Miss of the Week, 9. 12. 26 Read More »
The business world thinks Shein’s recent Hong Kong IPO —which valued the Chinese ecommerce fashion giant at only a quarter of its 2022 high—is a sign of the company’s downfall. While Shein probably should have listed in Hong Kong years earlier, observers are wrong to see Shein’s stock market debut as a failure; more likely it is a new beginning.
Don’t Count Shein Out, Yet Read More »
From selling cheeseburgers to Lego sets, the modern vending machine has evolved into a convenient storefront in the retail world. Wait until you see what’s next.
It’s Not Your Father’s Vending Machine Read More »
Join Shelley and David Wachs, founder of Handwrytten, as they reveal why personal attention beats personalization. They unpack what scalable tools retailers can use to keep customers feeling valued.
How to Revive Personal Attention With Customers Read More »
