Nike The Robin Report Retail Miss of the Week 8. 22. 26

Nike: The Robin Report Retail Miss of the Week, 8. 22. 26

Hey, don’t get us wrong, we’re all in favor of retailers testing new store concepts and experimenting with different formats. But how long is it going to take Nike to get anything right? The report that they are shutting down their Nike Live—rebranded as Nike Well Collective (whatever that means)—it’s another dead end for a brand that was once king of the footwear and sports apparel sectors; now it seems in a foot race to failure.

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Retail Media Retail Hype

Retail Media: Retail Hype

Retail media is a money grab dressed up as innovation. The industry likes to talk about enhancing the shopper journey, but what gets these programs funded is squeezing incremental trade dollars out of CPG brands already stretched thin by tariffs, climate changes that affect supplies, a war in Iran that is increasing transportation and farming costs, and a retailer’s own margin pressure. No shopper ever asked for more screens in a store.

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