Aerie and Pamela Anderson

Aerie and Pamela Anderson

American Eagle was accused of promoting eugenics and then doubled down on its controversial spokesperson. Then it hired her opposite to represent its subsidiary. The 100% Aerie Real campaign begs the question, “How much research is the average consumer doing?” Only time will tell, but one thing is for certain: Consumers’ response to the Aerie Real campaign will be a case study in brand accountability and customer forgiveness.

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Birkin Banknotes

Birkin Banknotes

The future of luxury in a persistent K-shaped economy and its role in a global society of haves, have-nots, and have-everythings is up for debate. This once Teflon-proof sector is facing brand dilution, economic headwinds and a test of its cultural relevance. Will it recover? Is it still relevant? Does it need to be redefined?

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How Intentional Is the Social Media Divide

How Intentional Is the Social Media Divide?

It’s getting harder for social media users to hear from folks on the other side of any party line. Sophisticated algorithms expose people to feedback loops of the news they want to see––we hear from people who believe what we do, and all other content fades into the background. In this insular environment, social media users on both sides of the spectrum are becoming radicalized, all supported by unhinged confirmation bias.

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