Gen Z has the power today to make or break a brand. Loss of core values and virality, like in Glossier’s case, kills cultural relevance. Once a brand falls out of everyday conversation, especially in Gen Z’s social media landscape, it’s incredibly difficult to recover.
Glossier’s Future Doesn’t Look Good Read More »
While many young consumers tend to be “loyal–ish” rather than fully brand loyal, there are still a few brands that have them hooked. Find out how you can reach next gens through the brands they love.
The Top 10 Brands Gen Z and Millennials Are Loyal To Read More »
Imagine being able to actually buy things that were being shown on your TV, not just watching dead-end commercials. It was interactive before interactive was even a thing. Now, nearly 50 years later, TV shopping is no longer a thing and with the news that QVC has missed its financial filing deadline yet again and will most likely end up in chapter 11, it may not be around…as we know it.
QVC: The Robin Report Retail Miss of the Week, 04.11. 26 Read More »
Join Shelley with Liza Amlani, Founder of Retail Strategy Group and Ali Furman, PwC’s Consumer Markets Industry Leader as they challenge retailers to confront how to serve customers when body sizes change faster than the systems built to serve them.
GLP-1 Is a Disruption Retailers Aren’t Ready For Read More »
As a “geriatric” millennial now pushing 40, my generation has been pathologized by analysts since we got our first cellphones in our early teens. Millennials have survived more economic turmoil while coming of age than any demographic since the Silent Generation. But we are the biggest spenders in many retail categories, including luxury.
Millennials Just Turned 40 Read More »
Join Shelley and Bill Neff, Head of Marketing at Yeti, as they pull back the curtain on why one of the most admired consumer brands in America has built its empire by doing the opposite of what the Attention Economy demands.
Yeti Takes a Long View to Protect Its Brand Read More »
Wealthy children could have an unparalleled immersive retail experience with historical relevance and a matching doll to take home and show off to the neighbors. American Girl dolls were never accessible to children from middle or lower economic classes. By creating immersive children’s toys that now sell for a whopping $100 and $275 during a period of global upheaval, Mattel is being accused of what some would say such prohibitive pricing on children’s toys always was tone deaf.
American Girl Revamp Proves Dolls Are Still Controversial Read More »
We have spent the last decade obsessed with the “how” of commerce. We chased the frictionless transaction, lightning-fast delivery, and the algorithmic precision of the digital shelf. But as we move into 2026, the retail industry is hitting a wall of diminishing returns. The more relevant question is the “why” of commerce.
12 Emerging Rules and Predictions for Retail Read More »
Consumers are not moving in lockstep according to where they sit in the K. High-income consumers can be more financially fragile than they appear, while lower-income households may be relatively stable, depending on their lifestyle choices and where they live. Whether the economy continues on its current K-shaped trajectory or the diverging arms of the K begin to converge, future success belongs to brands that stop chasing the shape of the K and start understanding the consumers living within it.
Retailers: Pay Better Attention to the K! Read More »
A central marketing question for retail leaders today is simple: How do you reach and convert a buyer whose journey is increasingly mediated by AI? By understanding the intent behind a user’s search and matching it to relevant merchants and menu items, brands can drive double-digit improvements in click rates.
AI Visibility Demands Its Own Retail Strategy Read More »
