EUs Backlash Against Asia

EU’s Backlash Against Asia

Asia’s infatuation with Western expansion has hit a few speed bumps. EU legislators and watchdogs have put guardrails in place against the proliferation of cheap, unsustainable imports, and brands are devising production alternatives to dependence on Chinese manufacturing. Consumer sentiment is changing, and questions have been raised about whether the Chinese model is durable in the long term.

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Trendwatch Behind the Scenes Video 1

Trendwatch: Behind-the-Scenes Video

Behind-the-scenes-footage (BTS) chips away at the ‘us versus them’ aspect of the production and marketing funnel by inviting customers into the creative process. It can also justify the cost of a product, as it enables customers to see the craftsmanship and premium materials that go into making it. Whether the final product is a physical dress or a photo shoot, BTS is helping brands craft intentional narratives.

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