The world of constant connectivity has, quite naturally, extended to how customers interact with the staff at their local store. The same drive for authenticity propelling next-gen customers to forego flaw-covering concealer for an expressive pimple patch drives them to connect with real local store associates online.
Gap Plays It Creative Cool Read More »
Hey Retail Executive, your customer thinks you’re a crook. A new study says more than 85 percent of consumers believe retailers are playing games with their pricing ahead of Black Friday. Duh.
Redefining Black Friday: Distrust Read More »
IKEA’s heritage means there are limits to how far the brand can move upmarket or deviate from its traditional offer. IKEA’s identity rests on the idea that well-designed furniture should be affordable, and if premium collections become too expensive, or services add costs that customers are unwilling to pay, the company risks weakening the very essence of its brand.
The Changing Face of IKEA Read More »
Over 6o percent of Gen Alpha say social media makes them want to buy something. Some product categories are more digital-first than others, and 78 percent of Gen Alpha consumers discover beauty products through at least one online source. Restrictions on social media, or even outright bans, will mean that marketers need to rewire the Gen Alpha marketing playbook.
The Social Media Reckoning Read More »
Retailers that plan for the margins secure the center. The case for inclusive design extends well beyond neurodivergent shoppers. Sensory-friendly environments also benefit parents managing young children, older adults, employees working long shifts, and people having a stressful day who just want to grab their items in peace. Inclusive design isn’t merely an accessibility initiative; it’s a growth strategy.
Retail Stores Are Driving Customers Away Read More »
Join Haley and Laura Hnatow, Vice President of Marketing and eCommerce at Sea Bags, to discover how a 20-year-old company with a startup attitude has built an authentic, nimble business boosted by a passionate focus on mission and impact.
Sea Bags Is Original and Mission-Driven Read More »
The female dollar is too powerful for brand executives to ignore. In 2024, women controlled an estimated $31.8 trillion in global spending. Within the next five years, women are projected to account for 75 percent of discretionary spending worldwide.
Retailers Wake Up: Women Are Top Discretionary Spenders Read More »
It was once beloved and respected, but now it’s besieged and repelled by a curious transformation we don’t see very often in the retailing world.
How Did Starbucks Become the Bad Guy? Read More »
Spoiler alert: Consumers are not simply trading down. They are reallocating trust, loyalty, and wallet share to brands and retailers that make their value unmistakable. Too many leadership teams still treat this behavior as a temporary pricing problem when the real issue is the company’s value proposition.
The Great Value Reallocation Read More »
Join Shelley and Michael Beecham, President of California Pizza Kitchen, as they reveal why the founders were brought back and where the smartest path to today’s diner may lead to a vending machine or the frozen food aisle.
California Pizza Kitchen Reinvents Itself Read More »
