While many young consumers tend to be “loyal–ish” rather than fully brand loyal, there are still a few brands that have them hooked. Find out how you can reach next gens through the brands they love.
The Top 10 Brands Gen Z and Millennials Are Loyal To Read More »
As a “geriatric” millennial now pushing 40, my generation has been pathologized by analysts since we got our first cellphones in our early teens. Millennials have survived more economic turmoil while coming of age than any demographic since the Silent Generation. But we are the biggest spenders in many retail categories, including luxury.
Millennials Just Turned 40 Read More »
Wealthy children could have an unparalleled immersive retail experience with historical relevance and a matching doll to take home and show off to the neighbors. American Girl dolls were never accessible to children from middle or lower economic classes. By creating immersive children’s toys that now sell for a whopping $100 and $275 during a period of global upheaval, Mattel is being accused of what some would say such prohibitive pricing on children’s toys always was tone deaf.
American Girl Revamp Proves Dolls Are Still Controversial Read More »
Join Haley Boehning, CEO of Storyforge, and Tarek Müller, co-founder of About You and SCAYLE, as they discuss the talent it takes to develop enterprise technology that is hyper-personalized and flexible enough to respond to the speed of constantly changing market conditions.
Tarek Müller Builds a Global Retail Tech Solution Read More »
Sweeney is a divisive public figure, to say the least. A celebrity-driven brand lives and dies by its appeal. For every consumer drawn in by Sweeney’s name, another may be alienated by her public persona or the brand’s overtly male-gaze aesthetic.
Sydney Sweeney’s SYRN: Unsustainable Read More »
TikTok’s halo effect demonstrates how the platform’s influence extends far beyond its own checkout point. In fact, nine-figure beauty brands experienced double-digit growth in brick-and-mortar sales directly tied to their TikTok Shop activity.
How TikTok Shop Predicts Sales Read More »
Where is Generation Z actually spending their money? As their social media profiles function like supplementary resumes, they’re spending to build their personal brands online. Young people are investing in highly considered luxury purchases to help them achieve their professional goals by visualizing the life they want to lead, or the person they want to become, on digital channels.
Gen Z Uses Luxury to Build a Personal Profile Read More »
Even well-off Gen Zs don’t have the once-promising career prospects as their millennial predecessors—and let’s be real, it’s hard to justify buying a $4,500 Murikami+LV bag with Afterpay if you have no prospect of money coming in.
Why Chanel and A$AP Rocky Reignite Luxury Read More »
Early data on gender disparities in workforce AI training and encouragement show that the workplace of the future might be even less inclusive. McKinsey reports that fewer entry-level women (21 percent) report that their managers have encouraged them to use AI, compared with 33 percent of entry-level men.
There’s an AI Encouragement Gap Read More »
The uber luxury market is the only one poised for genuine, sustainable, profitable growth. It’s time to forget about the ‘aspirational’ consumer, lusting after high-end, name-checked logos and settling for an over-packaged bottle of a marquee brand’s fragrance. Forget too, the quaint notion of ‘masstige,’ because life changes at the macro-level while marketers change at the micro-level.
A New Formula for Luxury Marketing Read More »
