Join Shelley and Dominick Miserandino, CEO of RTMNexus, as they challenge the current conversation with what employees really want to hear: You are part of the journey and we’re going to help you with the AI that we’re implementing.
How to Be Human in the AI Era Read More »
Here’s a social commerce juggernaut question: How did TikTok Shop win beauty in just a few short years? Watch out, Clinique and Lancôme.
TikTok Shop Is the New “It” Beauty Destination Read More »
College students see brands as “cool” when they recognize the things that matter most to them—whether that’s through prices or timely campaigns. Why do Gatorade and IKEA earn cool points?
College Students’ Top 10 Coolest Brands Read More »
Bringing our LLH interviews to life, a group of guests met, connected and shared their journeys and goals in deeply authentic, open conversations. A room full of strangers were transformed into mentors, peers and equals by sharing how to make a difference while building successful careers
Lead Like Her: Meaningful Conversations and Transformative Connections Read More »
American Eagle was accused of promoting eugenics and then doubled down on its controversial spokesperson. Then it hired her opposite to represent its subsidiary. The 100% Aerie Real campaign begs the question, “How much research is the average consumer doing?” Only time will tell, but one thing is for certain: Consumers’ response to the Aerie Real campaign will be a case study in brand accountability and customer forgiveness.
Aerie and Pamela Anderson Read More »
It’s getting harder for social media users to hear from folks on the other side of any party line. Sophisticated algorithms expose people to feedback loops of the news they want to see––we hear from people who believe what we do, and all other content fades into the background. In this insular environment, social media users on both sides of the spectrum are becoming radicalized, all supported by unhinged confirmation bias.
How Intentional Is the Social Media Divide? Read More »
Gen Z has the power today to make or break a brand. Loss of core values and virality, like in Glossier’s case, kills cultural relevance. Once a brand falls out of everyday conversation, especially in Gen Z’s social media landscape, it’s incredibly difficult to recover.
Glossier’s Future Doesn’t Look Good Read More »
While many young consumers tend to be “loyal–ish” rather than fully brand loyal, there are still a few brands that have them hooked. Find out how you can reach next gens through the brands they love.
The Top 10 Brands Gen Z and Millennials Are Loyal To Read More »
As a “geriatric” millennial now pushing 40, my generation has been pathologized by analysts since we got our first cellphones in our early teens. Millennials have survived more economic turmoil while coming of age than any demographic since the Silent Generation. But we are the biggest spenders in many retail categories, including luxury.
Millennials Just Turned 40 Read More »
Wealthy children could have an unparalleled immersive retail experience with historical relevance and a matching doll to take home and show off to the neighbors. American Girl dolls were never accessible to children from middle or lower economic classes. By creating immersive children’s toys that now sell for a whopping $100 and $275 during a period of global upheaval, Mattel is being accused of what some would say such prohibitive pricing on children’s toys always was tone deaf.
American Girl Revamp Proves Dolls Are Still Controversial Read More »
