Author

Jaisel Cherry

Jaisel Cherry is a student of journalism at the University of Maryland. Originally from New Albany, Ohio, Jaisel brings a fresh perspective to fashion and culture coverage. She keeps in tune with emerging trends through constant engagement with shopping, social media, and Gen Z culture, offering insights shaped by lived experience as a consumer. She currently works at The Diamondback, the University’s independent student newspaper, as the deputy editor of the diversions desk. Her work is driven by curiosity, cultural awareness, and a belief that fashion and retail are as much about identity and aesthetics as they are about economics.

Marc Jacobs Beauty: The Comeback Kid

The new Marc Jacobs Beauty line sold DTC through the Marc Jacobs website, and Sephora feels like the odd man out in the beauty industry. ...
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Luxury Brands Play the Celebrity Card for Gen Z

Great brands target Gen Z through the celebrities we obsess over, building campaigns designed to go viral and get reposted. Luxury advertising is catching up ...
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Alo Eclipses Lulu

Social media mockery and behind-the-scenes drama at Lululemon could make things even more difficult for the brand as they navigate a niche that they no ...
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Glossier’s Future Doesn’t Look Good

Gen Z has the power today to make or break a brand. Loss of core values and virality, like in Glossier’s case, kills cultural relevance. ...
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Sydney Sweeney’s SYRN: Unsustainable

Sweeney is a divisive public figure, to say the least. A celebrity-driven brand lives and dies by its appeal. For every consumer drawn in by ...
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