Trends - The Robin Report

Aging QVC Pins Its Dreams on TikTok

QVC bets on TikTok and its “Age of Possibility” campaign to reverse declining sales and reconnect with women over 50 amid steep losses.

Cyberattacks hit retailers like M&S and Victoria’s Secret, exposing data and causing $400M+ in losses, spotlighting urgent cybersecurity needs.

AI is reshaping retail marketing with behavior targeting, predictive models, and DToCs, urging RMNs to evolve or risk becoming obsolete.

Tariffs jolt retail as Wall Street bets on TACO, but with no clear plan, costs rise, layoffs loom, and global tensions shake long-term strategy.

Gen Z women reject male-gaze fashion, embracing bold, individual styles that prioritize autonomy and self-expression over traditional norms.

Gen Z’s nostalgic trend demands authenticity—retro fashion, second-hand style, and real throwbacks. Nostalgia-washing won’t work.

Chinese brand ANTA is challenging Nike in the U.S. with NBA stars, edgy design, and basketball focus—more cool brand than budget sneaker.

Boomers, not Gen Z or millennials, are ditching malls—next-gens want retailtainment, chill vibes, and lifestyle-aligned, memorable experiences.

Tourism in China is booming on Instagram, but Hong Kong’s social media fame isn’t converting into retail spending.

U.S. retailers face declining sales as international tourist visits drop due to trade policies, border issues, and shifting global travel trends.