Gen Z fashion is a contentious topic. Even the question of whether social media has made Gen Z the most trend-conscious, or the most trend-immune generation, is constantly up for debate. The Zoomer generation’s dedication to uniqueness has made sourcing […]
Gen Z Fashion Looks from the Belly of the Beast Read More »
One would think that personal styling would fall by the wayside during a time of economic uncertainty. It seems like this would be particularly true for Gen Z who are known for their frugal, spare consumption and spending habits. They
Generation Z Entrepreneurs Highlight Style Bundles Read More »
It’s time for some straight talk about Gen Z and retail. This isn’t about their ethical, social justice, and climate issues. It’s about a current of concern about our future leaders and what they are facing in their 20s. And
The Gen Z Communication Crisis Read More »
Employee retention has reached a new low. In the retail industry, frontline employee turnover has been at 60 percent for years, tying with hospitality as the vertical with the highest turnover. But today, 63 percent of frontline retail managers are thinking about
Oxford Languages (the dictionary people) defines nostalgia as “a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.” But nostalgia isn’t relegated to time periods that we’ve personally experienced. Remember the late 60s resurgence in the early
Gen Z Nostalgia is Accelerating: Categories to Watch Read More »
Misinformation, vitriol, body dysmorphia…all proven results of prolonged social media use. Just because Gen Z grew up in an era of portable handheld technology doesn’t mean that they’re going to choose digital lives. While the effects of growing up inundated
A Growing Segment of Gen Z is so Over Social Media Read More »
What does it take to create revolution? The answer, in part, is the willingness to buck against societal norms in ways that put one’s own comfort at risk. The generations that came before Gen Z weren’t willing to do this,
Will Gen Z’s Mental Health Challenges Bring About Societal Change? Read More »
Want to see a brand that embodies every single facet of the next-gen purchasing ethos? Look no further than Collusion, the most successful brand in ASOS’ catalog. Collusion came onto the market with a bang in 2018, launching with six
Learning from Collusion: The Gen Z Darling Brand Read More »
Sorry, mall-based retailers… Gen Z is just not that into you. Yet don’t take this to mean that they don’t visit your stores. Gen Z still prefers to browse online and purchase in store –– particularly when shopping for clothing.
Gen Z Doesn’t Want Retailers’ Platitudes Read More »
For years we’ve talked about the 72-million strong millennial generation (born between 1981 and 1996) as the next-gen customers for luxury brands. But now there is an even younger generation on the horizon, Gen Z (born from 1997 to 2012),
Luxury’s Got a New Change Agent: Gen Z Read More »
