Articles on
Experience
Who Will Bring Back Our Iconic Roadside Landmarks?
Arick Wierson
March 19, 2025
Reviving roadside landmarks like the Sinclair Dinosaur and Muffler Men can restore charm, spark connections, and create lasting memories.
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What’s Next for the Peter Pan Generation?
Jasmine Glasheen
February 24, 2025
Millennials, the Peter Pan generation, are reshaping aging with anti-aging products and fashion, brands need to cater to their youth-driven mindset.
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Indonesian Retail Market: A Study in Contrasts
Ross O'Brien
February 6, 2025
The Indonesian retail market thrives on convenience but faces challenges like infrastructure gaps and a shrinking middle class.
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Next Gens’ Subversive Take on Skincare Routines
Jasmine Glasheen
February 3, 2025
Next Gens' prioritize self-expression in skincare, embracing fun products like Starface patches while rejecting outdated beauty norms and routines.
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Unconventional Experiential Retail Strategies
Brian Delp
January 13, 2025
Experiential retail blends shopping with immersive experiences at arenas, concerts, festivals, and airports to meet modern consumer demands.
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Why Are Brazilian Sustainable Fashion Brands a Cultural Revolution?
Beatriz Tourinho
November 27, 2024
Brazilian sustainable fashion brands are breaking into global markets with bold and inclusive designs that resonate with Gen Z.
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What’s Behind Redefining Gen Alpha Marketing Strategies?
Jasmine Glasheen
November 14, 2024
Gen Alpha Marketing Strategies emphasize authenticity, respect, and sustainability, urging brands to build transparency, and genuine connections.
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How Nostalgia Marketing Trends Became the New Cool
Glyn Atwal
November 13, 2024
Nostalgia marketing trends resonate as brands like Porsche and Adidas tap into past appeal to attract Gen Z and millennial consumers.
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