Articles on
Experience
Why Are Brazilian Sustainable Fashion Brands a Cultural Revolution?
Beatriz Tourinho
November 27, 2024
Brazilian sustainable fashion brands are breaking into global markets with bold and inclusive designs that resonate with Gen Z.
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What’s Behind Redefining Gen Alpha Marketing Strategies?
Jasmine Glasheen
November 14, 2024
Gen Alpha Marketing Strategies emphasize authenticity, respect, and sustainability, urging brands to build transparency, and genuine connections.
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How Nostalgia Marketing Trends Became the New Cool
Glyn Atwal
November 13, 2024
Nostalgia marketing trends resonate as brands like Porsche and Adidas tap into past appeal to attract Gen Z and millennial consumers.
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Why High-End Retail in Lisbon Is the Hot Destination
Arick Wierson
November 11, 2024
Retail in Lisbon has boomed, fueled by tourism, foreign residents, and luxury brands investing heavily, especially along Avenida da Liberdade.
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Holiday Shopping Trends 2024
Catherine Schetting Salfino
November 7, 2024
Discover why holiday spending is shifting, how consumers are hunting for deals, the hottest apparel gift picks, and tips for retailers to thrive.
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Boo! The Witches Cast a Spell for Target Wicked Merchandise
Pam Danziger
October 31, 2024
Target launches Wicked merchandise with exclusive items, a Cynthia Erivo campaign, and themed store events, aiming to boost holiday sales.
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Luxury Brands in the Age of Counterfeit Culture
Glyn Atwal
October 23, 2024
The rise of counterfeit culture is reshaping luxury consumption, with luxury brands combating growing demand for fake goods.
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What’s Driving Gen Alpha Shopping Behaviors?
Jasmine Glasheen
October 22, 2024
Gen Alpha Shopping Behaviors are influenced by millennial parents, brand loyalty, and sustainability, shaping the future of consumerism.
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