Holiday Shopping Trends 2024
Discover why holiday spending is shifting, how consumers are hunting for deals, the hottest apparel gift picks, and tips for retailers to thrive.
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Why Leaving a Trace is Important in Fashion
Fashion supply chain traceability is crucial for sustainability, as consumers demand transparency about product origins, raising concerns about greenwashing.
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Microplastics Are a Problem, but Fashion Can Help
For Plastic Free July, brands should use biodegradable cotton to cut microplastics and meet consumer demand for sustainable fashion.
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Surprising Facts About Cotton
Discover cotton’s role in sustainable outdoor gear. Brands like Carhartt innovate with biodegradable cotton for performance and durability.
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Digital Fashion Design and Sustainability
If there’s one key word coming out of fashion in 2024, it’s “sustainable.” And while there are many conflicting ideas on what the word means and ways to achieve sustainability, there’s one area viewed as not just eco-conscious but also
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How Cotton Can Help Protect the Planet
Unlike synthetic, petroleum-based textiles like polyester, nylon and acrylic, which produce microplastic pollution and can take hundreds of years to decompose, cotton biodegrades quickly, something the International Cotton Advisory Committee (ICAC) points out. It calls cotton “a natural fiber like
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Cautious Consumers Driving Back-to-School
Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit slight compared to a year ago, has consumers entering the
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Denim, a New Eco-Pioneer
So much about American life has changed since the 1870s. For starters, 12 U.S. states had yet to be admitted to the Union back then. Horses provided the main mode of transportation. And forget about TV or the internet —
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Why the Seal of Cotton Can Benefit Fashion Brands
It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of them made while wearing cotton apparel. And that’s something Cotton Incorporated wants to celebrate while
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Young Shoppers Say Brands Really Need to Step Up
Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to what they purchase — and that includes apparel. The effort, though, varies among generations, with
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