Hey, don’t get us wrong, we’re all in favor of retailers testing new store concepts and experimenting with different formats. But how long is it going to take Nike to get anything right? The report that they are shutting down their Nike Live—rebranded as Nike Well Collective (whatever that means)—it’s another dead end for a brand that was once king of the footwear and sports apparel sectors; now it seems in a foot race to failure. There were only a dozen or so of these stores at their peak, and its super-localized format just seemed like another kneejerk reaction to the brand’s one-time, direct-to-consumer strategy. That failed and the stores failed.  Where’s the next Michael Jordan when they really need him?