Author

Phil Lempert

Phil started his career as The SupermarketGuru(R) on his grandfather’s dairy farm in Belleville New Jersey, although he admits that he has yet to actually milk a cow!

For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies and trade associations worldwide.

He spends his time navigating the aisles of supermarkets discovering the common ground between retailers, CPG and consumers, and highlighting the opportunities. Lempert regularly appears on Good Morning America, The View, NBC Nightly News, Inside Edition and was the Food Trends Editor for NBC’s TODAY Show for almost two decades and hosted the nationally distributed Shopping Smart program on the WOR radio network. He is the author of five books and a columnist for Forbes.com as well as The Robin Report. 

graphic of a $100 bill folded into an arrow

Retail Prices in the Bullseye for Fall 2024

August 27, 2024
Retailers must manage rising costs and labor shortages while adjusting retail prices amid regulatory and economic pressures this fall.
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Childhood Obesity

Global Childhood Obesity: Retailers and CPG on Notice

August 7, 2024
Retailers and CPG brands must tackle childhood obesity by offering healthier products and reformulating existing ones.
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Generation Z

Retailers Beware: Generation Z’s Financial Woes

July 24, 2024
Generation Z's financial struggles and debts shape their budget-focused spending habits, prompting retail innovation opportunities.
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Big Lots

Big Lots Moves BIG into Grocery

July 10, 2024
Learn more about Big Lots' journey from a closeout retailer to a prominent discount retail chain. It is a testament to its resilience and adaptability. ...
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Electronic Shelf Labels

Walmart’s Electronic Shelf Labels: A Game-Changer for Retail?

July 3, 2024
Walmart's new electronic shelf labels promise retail revolution with dynamic pricing but consumer trust will determine their success.
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Inclusive Retail

Walmart and Carrefour Lead with Inclusive Retail

June 6, 2024
Walmart and Carrefour lead inclusive retail with quiet hours and adaptive tech, fostering accessibility and empathy for shoppers with disabilities.
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Walmart’s Strategic Plan: Slow Down Innovation?

May 21, 2024
Walmart’s strategic plan shifts from innovation to efficiency, closing Store No. 8 and health clinics, risking losing ground to Amazon and competitors.
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99 Cents Only Stores

The Decline and Fall of 99 Cents Only Stores

April 25, 2024
David Gold's 99 Cents Only Stores rise and fall illustrates retail's evolution, influenced by consumer behavior, economy, and competition.
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