Author

Phil Lempert

Phil started his career as The SupermarketGuru(R) on his grandfather’s dairy farm in Belleville New Jersey, although he admits that he has yet to actually milk a cow!

For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies and trade associations worldwide.

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He spends his time navigating the aisles of supermarkets discovering the common ground between retailers, CPG and consumers, and highlighting the opportunities. Lempert regularly appears on Good Morning America, The View, NBC Nightly News, Inside Edition and was the Food Trends Editor for NBC’s TODAY Show for almost two decades and hosted the nationally distributed Shopping Smart program on the WOR radio network. He is the author of five books and a columnist for Forbes.com as well as The Robin Report.

Cannabis Dispensaries Taking Dinner Reservations

Phil Lempert August 4, 2026

I've spent four decades walking supermarket aisles and restaurant floors trying to spot the next place where food and commerce would collide. I'll admit this ...

The Hidden Threat of the Cyclospora Outbreak

Phil Lempert July 22, 2026

Who's watching the lettuce? A market that's learned it can shrug off a cyclospora headline in one quarter is also a market that isn't anticipating ...

Kroger’s Consolidation Polycrisis

Phil Lempert July 7, 2026

Another grocery chain, another acquisition. Now that Kroger has bought Giant Eagle, is it a smart consolidation, or a company desperately spending money it doesn't ...

PFAS: A Clear and Present Danger

Phil Lempert June 11, 2026

The EPA just handed the food industry its next crisis. Forever chemicals are forgotten promises; the CDC has detected PFAS in the blood of 99 ...

Retail Fraud: A Detective Noir Crime Story

Phil Lempert May 11, 2026

We’re taking a hard-boiled look at the billion-dollar fraud lurking behind wine labels, olive oil, honey and the scallop on your dinner plate. These are ...

There’s a $1 Trillion Opportunity You Don’t Know About

Phil Lempert May 5, 2026

Food rescue is the most underfunded climate and hunger solution on the planet. Grocers are finally waking up — but it's going to take a ...

Kroger vs. Walmart: The War Grocery Didn’t Anticipate

Phil Lempert April 6, 2026

The grocery industry has spent three years watching Kroger struggle through a failed merger, a leadership crisis, a botched automation strategy, and the slow erosion ...

Think You’re in Control Shopping for Groceries? Wrong!

Phil Lempert February 3, 2026

Every scan of your card, every clipped coupon, every “substitute” you accept when something’s out of stock is recorded. You’re not just earning points; you’re ...