Author

Phil Lempert

Phil started his career as The SupermarketGuru(R) on his grandfather’s dairy farm in Belleville New Jersey, although he admits that he has yet to actually milk a cow!

For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies and trade associations worldwide.

More

He spends his time navigating the aisles of supermarkets discovering the common ground between retailers, CPG and consumers, and highlighting the opportunities. Lempert regularly appears on Good Morning America, The View, NBC Nightly News, Inside Edition and was the Food Trends Editor for NBC’s TODAY Show for almost two decades and hosted the nationally distributed Shopping Smart program on the WOR radio network. He is the author of five books and a columnist for Forbes.com as well as The Robin Report.

Grocery Rooftop Greenhouse Gardens as Tariff Insurance

Grocery Rooftop Greenhouse Gardens as Tariff Insurance

Phil Lempert March 31, 2025

Supermarkets integrating rooftop greenhouses reduce carbon footprints, offer fresher produce, and enhance sustainability.

tariffs

Tariffs and the Domino Effect in the U.S. Food Industry

Phil Lempert March 6, 2025

Tariffs disrupt food supply chains, driving up costs and prices for consumers. With crops like avocados taking years to grow, the impact is immediate.

Bird Flu Epidemic & Egg Shortage

Planning for the Bird Flu Epidemic

Phil Lempert February 17, 2025

The bird flu epidemic has revealed weaknesses in the food system, especially large-scale poultry farms vulnerable to disease outbreaks.

retail tech not meeting consumers needs

The Risks of In-Store Retail Tech Misalignment

Phil Lempert February 11, 2025

Retail tech risks misaligning with consumer needs by prioritizing novelty over practicality, overlooking human interaction and shoppers values.

There’s More to the Albertsons-Kroger Merger Debacle

Phil Lempert December 16, 2024

Discover the effects of the failed Albertsons-Kroger merger, from lawsuits to opportunities for Ahold Delhaize, Amazon, and the grocery industry.

Trump’s Food Tariffs Impact: What Retailers Need to Know

Phil Lempert November 20, 2024

The food tariffs impact could lead to rising costs, supply chain disruptions, and price hikes, forcing retailers to adapt their strategies.

shot, scale and protein bar on blue background

The Retail Impact of Declining Obesity Rates

Phil Lempert October 24, 2024

Declining obesity rates boost demand for health-focused groceries, with low-carb, high-protein, and nutritious options growing in retail popularity.

basket of groceries at whole foods

Whole Foods Price Reductions: From Whole Paycheck to Whole Value?

Phil Lempert October 1, 2024

Whole Foods price reductions, combined with a new focus on its 365 private label brand, mark the beginning of a reinvention of the Whole Foods ...