Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.

A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.

Long story short, this led to my work with Robin Lewis and The Robin Report. Endlessly curious, I use a detective’s Means, Motive and Opportunity approach to solve the market mystery by collecting clues from interviews with subjects and conducting formal research. Then, I delight in weaving a story together to inform our readers so they can profit from the learning.

In my spare time, I write books, including Why People Buy Things They Don’t Need, Putting the Luxury Back In Luxury, Shops that POP! and my latest with co-author Ken Rohl, The Corporateneur Plan: Your Roadmap from Midcareer Professional to Entrepreneur. It’s reached Amazon best-seller status in Business Mentoring and Coaching, Self-Employment and Knowledge Capital– something I’m especially proud of –  and it gets honorable mention in Free Enterprise and Capitalism too.

Paco is author of multiple global bestselling books – including Why We Buy:  The Science of Shopping published in 27 languages and used in design schools and MBA programs all over the world.  Other books include Call of the Mall, What Women Want, and How We Eat – The Brave New World of Food and Drink.

Reversal of Fortune in the Luxury Market

The New Year has already been tough in the luxury market. The stock valuations of 18 out of 20 major luxury goods companies that Bank ...
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Lifestyle Branding: Tommy Bahama Practically Invented the Concept

Lifestyle Branding: How Tommy Bahama Practically Invented the Concept

Lifestyle branding is ubiquitous in marketing-speak circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion ...
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In the Evolving Retail Market, Opportunity Knocks for Luxury Disruptors

The luxury market, including its goods and experiences, will end the year up eight to 10 percent over 2022 at current exchange rates, which is ...
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Arhaus: Reversing the Luxury Home Recession Trend

The U.S. luxury market is rapidly falling into a recession (if it isn’t already there), according to Chandler Mount, founder of the Affluent Consumer Research ...
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Female Retail CEOs: MIA

Only six new retail CEOs in a 2022/23 Korn Ferry study were women, clocking in at 15 percent. And even more troubling, half the companies ...
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Luxury Brands Expand U.S. Footprint: Good Thing or Too Much of a Good Thing?

Luxury retailers leased a record-breaking 650,000 square feet of retail space last year, according to a new report from JLL. Turning their attention stateside, luxury ...
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The Stars Have Aligned for Boot Barn

Newsweek just named Boot Barn to its list of top U.S. retailers for 2023. It’s an interesting list, filled with the usual suspects like Wegman’s, ...
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UNTUCKit Founder Hopes Lightning Strikes Twice

During the Covid pandemic shutdown with his company’s business put on hold, UNTUCKit’s founder Chris Riccobono got an unexpected gift. He used his newfound time ...
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