Author
Pam Danziger
![](https://therobinreport.com/wp-content/uploads/2023/12/PDanzinger.png)
I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.
A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.
Giorgio Armani and Dior Violate Workers’ Rights
Pam Danziger
July 25, 2024
Luxury brands like Giorgio Armani and Dior face allegations of exploiting workers' rights by sourcing from low-wage countries while marketing as "Made in Italy."
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Think Unified Commerce, Not Omnichannel
Pam Danziger
July 1, 2024
Unified commerce integrates front-end and back-end operations for a seamless customer experience, surpassing traditional omnichannel strategies.
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The Tension Between Conspicuous Consumption and Quiet Luxury
Pam Danziger
June 24, 2024
New luxury consumers favor logos; experts prefer understated brands. Learn more about how quiet luxury buying blends status and self-expression.
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Will GenAI Reshape Luxury Brands?
Pam Danziger
May 20, 2024
GenAI is set to transform luxury brands by integrating advanced tech. To stay relevant, brands must innovate using big data, AI, and focus on enhancing ...
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ThredUp and Vestiaire Lead in Second Hand
Pam Danziger
May 14, 2024
Learn more about how ThredUp & Vestiaire are leading the second-hand market, focusing on luxury & sustainability.
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Pandora’s Goal for Recycled Gold and Silver
Pam Danziger
April 24, 2024
Pandora CEO Lacik implements Phoenix strategy, achieving sustainability goals early. Recycled metals cut emissions, lead jewelry industry in ESG.
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LVMH’s Next Step to Shape Pop Culture
Pam Danziger
April 3, 2024
Learn more about how luxury brand LVMH is aiming to shape pop culture
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Behind the Curtain: The Temu Superbowl Ad
Pam Danziger
March 12, 2024
Temu invites Americans to shop like billionaires. The problem is Temu must keep advertising at a fever-pitch to replace shoppers who fade away. Learn more ...
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