Author

Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.

A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.

Workers’ Rights

Giorgio Armani and Dior Violate Workers’ Rights

Luxury brands like Giorgio Armani and Dior face allegations of exploiting workers' rights by sourcing from low-wage countries while marketing as "Made in Italy."
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Think Unified Commerce, Not Omnichannel

Unified commerce integrates front-end and back-end operations for a seamless customer experience, surpassing traditional omnichannel strategies.
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Quiet Luxury

The Tension Between Conspicuous Consumption and Quiet Luxury

New luxury consumers favor logos; experts prefer understated brands. Learn more about how quiet luxury buying blends status and self-expression.
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Will GenAI Reshape Luxury Brands?

GenAI is set to transform luxury brands by integrating advanced tech. To stay relevant, brands must innovate using big data, AI, and focus on enhancing ...
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Second Hand

ThredUp and Vestiaire Lead in Second Hand

Learn more about how ThredUp & Vestiaire are leading the second-hand market, focusing on luxury & sustainability.
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Pandora’s Goal for Recycled Gold and Silver

Pandora CEO Lacik implements Phoenix strategy, achieving sustainability goals early. Recycled metals cut emissions, lead jewelry industry in ESG.
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LVMH

LVMH’s Next Step to Shape Pop Culture

Learn more about how luxury brand LVMH is aiming to shape pop culture
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Temu

Behind the Curtain: The Temu Superbowl Ad

Temu invites Americans to shop like billionaires. The problem is Temu must keep advertising at a fever-pitch to replace shoppers who fade away. Learn more ...
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