The Saudi luxury consumer is values-led and socially attuned: they invest in quality, heritage, and prestige, but they also look for meaning, local resonance, and a brand’s ability to show respect through detail.
Is Saudi Arabia the New Luxury Hotspot? Read More »
Athletes have always been role models. Veteran skier Lindsay Vonn has been a Rolex brand ambassador since 2009. But recently, luxury fashion houses have been joining the race to sign the next sporting icon. At Beijing 2022, 18-year-old freestyle skier Eileen Gu’s gold medal tally led to a high-profile partnership with Louis Vuitton. The Winter Games have amplified celebrity endorsements into an entirely new form of influence.
The Olympics Is a Runway Grab Read More »
The uber luxury market is the only one poised for genuine, sustainable, profitable growth. It’s time to forget about the ‘aspirational’ consumer, lusting after high-end, name-checked logos and settling for an over-packaged bottle of a marquee brand’s fragrance. Forget too, the quaint notion of ‘masstige,’ because life changes at the macro-level while marketers change at the micro-level.
A New Formula for Luxury Marketing Read More »
Last month, Prada reopened its flagship boutique in Hong Kong in Alexandra House in Central. This is after years of downsizing and store closures, both for the Italian luxury giant and Hong Kong retailers overall. Prada’s relaunched boutique is now its largest in the region—reportedly some 14,000 square feet over three floors.
What Does Hong Kong’s Quiet Comeback Mean? Read More »
In Chicago, shoppers can pick up an affordable logo-emblazoned polo shirt at a Ralph Lauren store, enjoy a $6 latte at Ralph’s Coffee, and have a $43 lobster roll at RL Restaurant. Accessibility is experience-driven: For aspirational consumers, “being there” gives them a taste of luxury.
Will Luxury Bow to Masstige? Read More »
Bloom’s social media feeds share access to topics normally relegated to the insider knowledge of the privileged few. In so doing, Bloom makes her lavish lifestyle feel motivational for her millions of followers.
Who Is Becca Bloom? Read More »
The Swiss government knows tariffs can impact its lucrative, signature businesses, and it has been trying to intervene. In a recent effort to placate the administration, as part of a trade negotiation, Switzerland is offering to help reduce the U.S. trade deficit by increasing its investment in American industries, including gold refining.
Swiss Watch Brands Hit by Tariffs Read More »
F1’s prestige, defined by values such as excellence, precision, and endurance, aligns seamlessly with those of luxury and prestige. And LVMH’s 10-year partnership has given the elite sport a fresh makeover as the title partner for the first race of the season, where it unveiled Louis Vuitton Trophy Trunks.
Luxury Brands Chase F1 Read More »
We should not normalize these LV prices. Whether we can afford it or not, it’s makeup. It’s not a bag that lasts for decades. We put it on, wash it off, and then it expires. Hermès doesn’t even charge this much. Absolutely insane.
Big Beauty Bets: Louis Vuitton and Old Navy Read More »
Think about the possibilities. An Erewhon partnership with Kith Ivy could offer club-exclusive products, limited releases, or members-only wellness events with celebrity nutritionists. This mini Erewhon outlet could have at its core the well-instagrammed celebrity smoothies, including Hailey Bieber’s $20 Strawberry Glaze Skin Smoothie and Jasmine Tookes’ $22 Golden Hour Glow Smoothie.
Kith Ivy and Erewhon: Membership Match Made in Heaven Read More »
