For U.S. brands, soft power is a valuable asset to be leveraged more effectively than competitors. U.S. brands may not be able to recreate centuries ...

Partnerships between brands and sports figures are becoming more popular, but now female athletes are starting to show a stronger ROI.

There is no age limit for doll collecting. In fact, it tends to grow with age. Among doll collectors, kids’ rooms abandoned during the empty-nesting ...

If the staple of grunge core is tartan plaid, indie sleaze’s core staple is a pair of frayed black skinny jeans. Now that the trend ...

The boomer generation never met a nostalgic reminder of their youth that they didn’t respond to. And with more time (and money) on their hands, ...

For brands and conglomerates, such as LVMH and Kering, that have exposure to both aspirational and legacy luxury consumer segments, it’s essential to do a ...

Trust is built in the quiet moments, researching a company’s comments on TikTok and the user-submitted product photos on their Amazon reviews. Loyalty, in turn, ...

Tapping into Gen Z’s purchasing power means acknowledging the ideological fault lines that run through the generation—and building assortments that don’t try to blur them ...