Articles on
Experience
Are De-Influencers Changing the World, or Just Another Consumerist Fad?
Jasmine Glasheen
April 11, 2023
Have you been seeing the phrase “late capitalism” pop up a lot lately? The term was originally attributed to German economist Werner Sombart referring to economic, ...
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A Veteran Researcher Looks at the Subject of Shoes
Paco Underhill
March 21, 2023
Flipflops, crocs, sandals, loafers, pumps, boots, sneakers – everybody wears some sort of shoe. Across all cultures, climates, and incomes, the shared experience of buying ...
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It’s Midlife Crisis Time for Millennials. Here’s What They’re Buying
Jasmine Glasheen
March 19, 2023
Geriatric millennials are turning forty, but don’t expect us to make the same big-ticket purchases as our predecessors. Millennials currently fall within the age range ...
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What Ever Happened to Caring About Brand Dilution?
Jasmine Glasheen
March 12, 2023
Remember when you couldn’t open your laptop without getting bombarded by “race to the bottom” brand messaging? They were selling Coach and Kate Spade at ...
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Shoptalk Takes One-to-One Meetings to the Next Level
Robin Lewis
February 19, 2023
Shoptalk. Uber. How did these brands transform each of their industries? The answer, according to Shoptalk’s founder, Anil D. Aggarwal, is technology that facilitates the ...
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How to Diffuse an Artisanal Brand
Warren Shoulberg
February 13, 2023
When New York magazine’s Grub Street newsletter recently asked the question, “Why does every store suddenly look the same?” It was using the term “Shoppy ...
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Gen Z Nostalgia is Accelerating: Categories to Watch
Jasmine Glasheen
January 31, 2023
Oxford Languages (the dictionary people) defines nostalgia as “a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.” But nostalgia isn’t relegated ...
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Slow Checkout Is a Competitive Advantage
Arick Wierson
January 22, 2023
Express lines. Self-checkout. Online virtual orders. Contactless checkout. But slow-moving, chit-chat checkout lines? Yes, bucking the trend of shorter, faster, and more efficient shopping – ...
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