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Experience

Are De-Influencers Changing the World, or Just Another Consumerist Fad?

Have you been seeing the phrase “late capitalism” pop up a lot lately? The term was originally attributed to German economist Werner Sombart referring to economic, ...
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A Veteran Researcher Looks at the Subject of Shoes

Flipflops, crocs, sandals, loafers, pumps, boots, sneakers – everybody wears some sort of shoe. Across all cultures, climates, and incomes, the shared experience of buying ...
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It’s Midlife Crisis Time for Millennials. Here’s What They’re Buying

Geriatric millennials are turning forty, but don’t expect us to make the same big-ticket purchases as our predecessors. Millennials currently fall within the age range ...
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What Ever Happened to Caring About Brand Dilution?

Remember when you couldn’t open your laptop without getting bombarded by “race to the bottom” brand messaging? They were selling Coach and Kate Spade at ...
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Shoptalk Takes One-to-One Meetings to the Next Level

Shoptalk. Uber. How did these brands transform each of their industries? The answer, according to Shoptalk’s founder, Anil D. Aggarwal, is technology that facilitates the ...
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How to Diffuse an Artisanal Brand

When New York magazine’s Grub Street newsletter recently asked the question, “Why does every store suddenly look the same?” It was using the term “Shoppy ...
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Gen Z Nostalgia is Accelerating: Categories to Watch

Oxford Languages (the dictionary people) defines nostalgia as “a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.” But nostalgia isn’t relegated ...
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Slow Checkout Is a Competitive Advantage

Express lines. Self-checkout. Online virtual orders. Contactless checkout. But slow-moving, chit-chat checkout lines? Yes, bucking the trend of shorter, faster, and more efficient shopping – ...
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