Chris Niesen explores the physical spaces that bring retail brands to life. As an executive and consultant, he has helped brands such as Target, Whole Foods, Sally Beauty, and Party City reimagine their store formats/design, space planning organizations, and merchandising approaches. He believes store environments should clarify the brand’s mission, create an enjoyable space for store associates to work, and connect with every customer beyond the transaction—and long after they’ve left the store. When not exploring retail experiences and environments, you can find him hiking, traveling, reading, and on the sideline (soccer or tennis) or in the stands (hockey) of his two sons’ sporting events. Chris lives in a suburb of Minneapolis with his wife Jee and their two sons.