Articles on
Experience
Postcards from Barcelona
Attending the World Retail Congress this year in Barcelona can be a heady experience, not the least of which is recognizing that retailers anywhere in ...
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Why Did Chanel, LVMH, Burberry and Hermès Lose Their Brand Reputations?
Brand reputation and brand loyalty are two related but distinct aspects of a luxury brand’s performance, and they are inextricably linked. Brand reputation is how ...
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Nailed It
This one’s definitely for the “why hasn’t anyone done this yet?” files: After logging decades as arguably the top nail pro on the red carpet ...
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What the Fit 1.0
A Message from Robin Lewis I can’t beat on this topic enough. Read it! And read it yet again! Lousy fit and sizing are killing ...
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Sustainable Alternatives for Plastic-Based Synthetic Hair
Sustainability is hitting even the most unlikely sectors of the retail industry. Women with strong ethical beliefs are now trading in their $700+ human hair ...
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Young Shoppers Say Brands Really Need to Step Up
Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to ...
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Are De-Influencers Changing the World, or Just Another Consumerist Fad?
Have you been seeing the phrase “late capitalism” pop up a lot lately? The term was originally attributed to German economist Werner Sombart referring to economic, ...
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A Veteran Researcher Looks at the Subject of Shoes
Flipflops, crocs, sandals, loafers, pumps, boots, sneakers – everybody wears some sort of shoe. Across all cultures, climates, and incomes, the shared experience of buying ...
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