Articles on
Experience
What the Death of the Middle Class Means for Retail
Relevant marketing hinges on understanding the end consumers. Learn more about what the death of this middle class means for retailers.
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Social Media’s Accountability Without Alienating Teens
Teen social media users are in for a year of frustrating surprises. That’s because both the U.S. Senate and social media platform founders are facing ...
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5 Cultural Marketplace Disruptions
We’re going to be navigating a Wild Reckoning in 2024. This is the result of the upheaval of shifting sociocultural and business tectonic plates, tech ...
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High Performance: World Retail Congress in Paris Takes on the Olympics Challenge
In preparing for the World Retail Congress in Paris, foresight is our imperative to help the global retail industry move into the 22nd century. That ...
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Are TikTok Videos Killing Instagram Reels?
To do Instagram Reels or TikTok Video? That is the question for brands doing social media and influencer marketing in 2024. There’s been a surge ...
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How Do the Super Bowl LVIII Ads Reflect American Culture?
At TRR, we take the long view: What does stuff mean and why does it matter? In that spirit, here’s our take on the freefall ...
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MIA: Gen Alpha Beauty Retail
I’m the mother of four beautiful members of Generation Alpha. Three of my children are girls and, for the most part, I’ve allowed them to ...
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Gen Z: Trading Booze for Healthy Alternatives
Why aren’t young people drinking like they used to? The world is recovering from a global pandemic and contending with a youth mental health crisis. ...
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