Retail in Lisbon has boomed, fueled by tourism, foreign residents, and luxury brands investing heavily, especially along Avenida da Liberdade.

Target launches Wicked merchandise with exclusive items, a Cynthia Erivo campaign, and themed store events, aiming to boost holiday sales.

The rise of counterfeit culture is reshaping luxury consumption, with luxury brands combating growing demand for fake goods.

Gen Alpha Shopping Behaviors are influenced by millennial parents, brand loyalty, and sustainability, shaping the future of consumerism.

Gen Alpha consumer behavior is shaped by their focus on diversity, sustainability, and the demand for authentic, ethical brand practices.

Prestige beauty at TJ Maxx is booming, as off-price retailers attract Gen Z eager to hunt and discover discounted luxury products.

The article explores the fading emotional value of "lovemark" brands in a disposable culture, calling for renewed appreciation and sustainability.