Author

Kate Newlin

Kate is a “brand whisperer.” She’s able to hear the voices of the consumer, the culture, and the company, find where they speak in unison and unleash the power of your brand. Better yet, she knows how to bring a room to its feet, moved from engrossed to engaged to excited and ready to put her insights into action. She is the principal and founder of Kate Newlin Consulting and author of Shopportunity! How to Be a Retail Revolutionary, an ‘Oprah Selects’ and a Harvard Business Review recommended ‘book to read.’ Both books are taught in business schools throughout the country. Her consulting practice is integrally involved in developing Web3 business strategies for a wide cross-section of sectors, spanning Vans to Yum! Prior to starting her company in 2001, Kate was president of Faith Popcorn’s BrainReserve. She is a true believer in both the concept of business as a force for good and the mission-critical role it must play in the emerging social landscape. She is a frequent speaker at retail and luxury marketing meetings and is often interviewed by trade and national media for her perspectives on the emerging marketspace.

Retail Podcast

True Crime Retail Podcast

There was a time we could still envision when going to the mall used to be a joyous activity. Even an aspirational one. Even a ...
Read More →

Retailtainment and the Experience Culture

When I was president of a trend-based futurist company, I asked the founder’s sister how many people it takes to accelerate a trend. The answer ...
Read More →

Proto Holograms Are Leapfrogging to the Future

I have seen the near future and it is speeding toward us at warp speed. Case in point: When I worked at Faith Popcorn’s BrainReserve, ...
Read More →

What Mark Twain Has to Say About the Metaverse

Remember Mark Twain’s observation about the weather? Everybody talks about it, but nobody does anything about it. Brand growth in the metaverse is quite like ...
Read More →

A New Age of Curated Retail

One of the most often-referenced terms of the early years of this century is “disintermediation.” It is so frequently used it acquired its own Oxford ...
Read More →

Are You Measuring What Matters?

I’m going to take a philosophical position here as a cautionary tale about the future of retail. “Measure what is measurable and make measurable what ...
Read More →

What If We Reimagined Retail?

I offer you a cautionary tale. Let us take a moment in the waning days of yet another summer we cannot bear to admit is ...
Read More →

CPG Faces a Crisis of Conscience

By now we all know the adage, “If all you have is a hammer, everything looks a nail.” Our familiarity with the saying does not ...
Read More →
Scroll to Top