20231204 BodyShop 1

Natura Punts The Body Shop to Aurelius for $254M

A key mistake for the Body Shop was a lack of innovation and evolution. Sure, when it made its debut in the 70s, its cleaned-up hippie vibe and signature products such as strawberry body butter and white musk fragrance completely resonated with consumers. But as the competitive steam picked up, The Body Shop didn’t keep pace, missing out on huge recent trends like contouring sticks, lip kits and palettes. 

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