Articles on
Experience
Retailtainment and the Experience Culture
When I was president of a trend-based futurist company, I asked the founder’s sister how many people it takes to accelerate a trend. The answer ...
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Is “Romcommerce” What’s Next for Product-Inspired Media?
Ticket sales of romantic films sank during the pandemic. Fear not, love is in the air once again but, this time around, Cupid is an ...
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Product Placements on Steroids
Product placement in film and television has changed drastically and the demand for these story-driven products is stronger than ever. A recent study by BENLabs ...
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Vyra Scher: A Startup Entrepreneur Overcoming the Odds
Today’s emerging brand founders face challenges around every corner. Vyra Scher is a transgender woman who faced multiple traumas in founding her startup hosiery and ...
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Carhartt and Red Wing: Everything Old Is New Again
For many next-gen consumers, the term “trusted brand” seems like an oxymoron. The combined 140 million Gen Y (aka millennial) and Gen Z cohorts are ...
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What The Taylor Swift Effect Tells Us About Branding
“The T Swift Effect” aka “The Taylor Effect” sounds like a seismic happening. If Taylor Swift has ever held a concert in your town, or ...
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REI and Dove Are Changing the Next-Gen Social Media Crisis
When did social media stop feeling like an option and start feeling like a responsibility? Few members of Generation Z and Gen Alpha, which include ...
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What Does TikTok Shop Mean for Ecommerce?
Brands currently spend $78.45 billion in video ads each year. The short-form video hosting service, TikTok, is making strides to secure its slice of the ...
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