About - The Robin Report

About Us

Trusted. Unbiased.

Unfiltered.

Founded by author, speaker, and retail consultant, Robin Lewis, The Robin Report explores the why, what’s next, and the ‘what were they thinking’ of retail and consumer products. Our team of strategists, subject matter experts, writers, and editors produce insights that help retail leaders see around corners. We highlight innovative thinking and ask the tough questions to guide those organizations struggling to find answers. We demand more from the industry we love, and our unbiased, no-punches-pulled analysis is intended to play a role in moving retail forward.

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Core Team

Deborah Patton

Managing Editor

Deborah

Deborah Patton is an innovator in strategic marketing and communications, including marketing planning, advertising, brand positioning, event production, creative services and communications. Deborah's extensive experience across a range of retail and packaged goods market segments help her guide The Robin Report's content strategy.

Shelley E. Kohan

Executive Producer, Retail Unwrapped
Host, Lead Like Her Series

Shelley

Retail expert Shelley E. Kohan is a highly accomplished senior retail executive and consultant with more than 25 years of success in the retail industry. In addition to CSO of The Robin Report, Shelley is an associate professor for the Fashion Institute of Technology and an adjunct instructor at Syracuse University in the Whitman School of Management.

Joanna Hollern

Retail Influence & Brand Partnership Specialist

Joanna

Joanna is a social media and digital content creator. She loves traveling and experiencing new places, food and adventures. In her free time, she enjoys spending time with friends and family, exploring the Columbus restaurant scene and keeping up with her passion for jazz and contemporary dance!

Brandon Morgan

Business Development

Brandon

A content creator, Brandon looks for ways to use his creativity to develop relationships through social media. When he is not scrolling through Instagram, Brandon is a sports photographer who had one of his photos featured on ESPN.

Our Founder

Robin Lewis

Robin Lewis founded The Robin Report over 20 years ago as an alternative to traditional retail news media. As executive editor of Women’s Wear Daily, VP at VF Corp and Goldman Sachs, professor at Fashion Institute of Technology, and co-author of The New Rules of Retail, he knew that retail and brand executives needed insight and analysis that goes beyond news headlines.

He built The Robin Report from a newsletter into a multimedia content platform with digital content, podcasts, webinars, awards and consulting – all with a signature voice that is opinionated, provocative, and unbiased. He retired from The Robin Report in June 2025 and splits his time between Summerland Key, Florida and Westhampton, New York.

His vision, intellect, and honesty shaped The Robin Report into what it is today. We’re proud to carry that legacy forward.

Our Team of Writers

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The Robin Report is proudly part of the ASG family of companies and is supported by a team of writers, strategists, designers, and partners. Learn more about ASG here.