Max is drawn to stories that brands haven’t told yet. With a journalism foundation built at The Lantern at Ohio State and eight years deep in retail agency and consulting work, he has spent his career at the intersection of brand marketing and brand strategy, helping companies move from what they “sell” to why it matters.

His work spans retail insights, consumer research, and brand storytelling and content creation, with partners ranging from Lee’s Famous Recipe Chicken and Bell Stores to Farmatodo, Reynolds American, and Ohio State University. At Chute Gerdeman, Max helps brands cut through the noise, which makes him exactly the right person to ask about it.