Author
Glyn Atwal
Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, an international Graduate School of the French network of Grandes Ecoles. His teaching, research, and consultancy expertise focuses on marketing and strategy within the affluent and luxury space. He has presented at leading universities worldwide and is co-author of Luxury Brands in China and India (Palgrave Macmillan). Glyn is a regular contributor to Luxury Daily and Jing Daily. Prior to academia, Glyn worked in the advertising industry for Saatchi & Saatchi, Young & Rubicam, and Publicis.
The Social Media Reckoning
Over 6o percent of Gen Alpha say social media makes them want to buy something. Some product categories are more digital-first than others, and 78 ...
Read More →
Retailers Wake Up: Women Are Top Discretionary Spenders
The female dollar is too powerful for brand executives to ignore. In 2024, women controlled an estimated $31.8 trillion in global spending. Within the next ...
Read More →
TJ/TK Maxx: Addicted to the Treasure Hunt
Savvy retailers enhance value through the treasure-hunt experience with a self-rewarding customer journey. The formula can be replicated across other retail formats; a rare find ...
Read More →
When Luxury’s Brand Ambassadors Become Adversaries
The luxury industry has traditionally positioned employees as brand ambassadors. But employees cannot convincingly represent a brand they can’t relate to or no longer believe ...
Read More →
Opportunity Knocks: Luxury-Branded Cruises
Luxury brands are recognizing the strategic importance of cruises by investing in experiences that combine “being” with “having” in a distinctive retail environment. Cartier, IWC ...
Read More →
Golden Goose Gets Gen Z
Golden Goose describes itself as a "Next Gen global luxury company," a positioning that aligns with broader shifts in luxury consumption. Intrinsic experiential value, personal ...
Read More →
Is Saudi Arabia the New Luxury Hotspot?
The Saudi luxury consumer is values-led and socially attuned: they invest in quality, heritage, and prestige, but they also look for meaning, local resonance, and ...
Read More →
The Olympics Is a Runway Grab
Athletes have always been role models. Veteran skier Lindsay Vonn has been a Rolex brand ambassador since 2009. But recently, luxury fashion houses have been ...
Read More →