Author

Angela Thompson

Angela is a marketing strategy and market research consultant for retailers and consumer product goods companies. With over 22 years of experience, she serves clients across the marketing function; inclusive of product launches, go-to market strategy, competitive analysis & patterning, persona development, qualitative and quantitative market research. Her clients range in size from global brands with thousands of doors to direct-to-consumer brands which only sell online; public, private-equity owned and VC-backed businesses.

Angela brings a unique perspective to her clients with extensive in-house experience as she has “walked in their shoes” and therefore delivers actionable results upon which her clients can utilize to meet their goals. She started her career as a business analyst and McKinsey & Company then joined American Greetings and then joined Victoria’s Secret in marketing strategy and focused on product launches, flagship stores and the Victoria’s Secret fashion show. 

The Pre-Black Friday Phenomenon

Here’s the trendline: A significant shift in Pre-Black Friday sales has occurred over the past several years as retailers move from a cascade of big ...
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