Author
Brian Delp

Brian Delp is President at Himatsingka America, overseeing a global portfolio of licensed and private brands in home textiles. He serves as Vice President of the Home Fashions Product Association (HFPA) and teaches Fashion Marketing at the Fashion Institute of Technology.
Is Drone Delivery the Last Mile Solution?
Brian Delp
September 1, 2025
Regulation doesn’t erase the core question: Are drones actually the future of last-mile delivery, or are they another shiny object distracting retailers from more urgent ...
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Amazon’s Showrunner Bet for Retail Media
Brian Delp
August 20, 2025
Showrunner brings new risks. How will Amazon manage IP ownership for user-generated content? Can it maintain quality control while scaling content creation? Will creators embrace ...
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Shipping Logistics at a Crossroads
Brian Delp
August 14, 2025
Retailers with rail-heavy networks may need to reevaluate their long-term exposure. That doesn’t mean abandoning rail altogether, but it does require stress-testing the network for ...
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Retail’s Next Tech Breach Won’t Be a Hack
Brian Delp
August 4, 2025
In a Harvard study, researchers manipulated the product description of a fictitious “ColdBrew Master” coffee machine by adding crafted prompt text. After the injection, the ...
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Toxic Crossroads for Retailers: PFAS, the Canary in the Chemical Coalmine
Brian Delp
July 24, 2025
Retail doesn’t get to choose the larger policy environment, but it can shape its own brand integrity. In today’s fractured regulatory landscape, where politics drive ...
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AI Is Coming for Retail Marketing
Brian Delp
June 11, 2025
AI is reshaping retail marketing with behavior targeting, predictive models, and DToCs, urging RMNs to evolve or risk becoming obsolete.
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Unconventional Experiential Retail Strategies
Brian Delp
January 13, 2025
Experiential retail blends shopping with immersive experiences at arenas, concerts, festivals, and airports to meet modern consumer demands.
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Amazon Haul Launch Fights Fire with Fire
Brian Delp
November 21, 2024
The recent Amazon Haul launch debuts a new service offering affordable products, most priced below $20 and many under $10. It is designed to attract ...
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