Gwen Morrison

Gwen has been a professional student of retail trends and shopper behavior for over 30 years. While running WPP’s Global Retail Practice, she shopped the planet for assets to extend  WPP’s leadership in all areas of commerce. Charged with identifying issues most important to retailers and brands around the world, she shares new shopper-facing technologies and consumer insights to business audiences including NRF and Retail Leader’s Forum.

In addition to writing for the Robin Report, Gwen’s work has been published in HBR and Journal of Brand Strategy.  She contributed  to the recent book, Voice Marketing and serves as Sentior Advisor to Open Voice Network. As a consultant, Gwen tackles new selling strategies in a disruptive landscape. Her current project for University of Arizona is transforming a campus bookstore that no longer sells books.

The Next Wave of Retail Disruption

Explore how retailers leverage tech for seamless experiences, to avoid retail disruption like Kohl's missed RFID opportunity costing millions.
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Stores Are Back. Now What?

Looking back on NRF 2023, many of us were relieved that it didn’t focus on the Metaverse and NFTs this year. CEOs on the keynote ...
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NRF, Come and Gone

NRF’s 2022 Big Show was far from big but it was the first in person gathering at a scale that the industry has seen since early ...
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What Is Macy’s Thinking?

Just as Macy’s announced impressive earnings, which pushed its stock price up 21 percent, a boardroom drama intensified, spurred by an activist investor. The proposal ...
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Is Experience Worth Investing In?

Many of the newly launched retail experience formats we celebrated at the beginning of 2020 have been shuttered by the pandemic, leaving the industry to ...
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“Irrational” Startups Disrupt the Landscape

Shoptalk Europe was buzzing with an array of topics ranging from tech predictions of the transformative impact artificial intelligence tools will have on retail to ...
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Data: The New Currency for Retail Marketers

Data has quickly become the most powerful tool in today\’s marketing world. As social media and other digital platforms proliferate, purchase intent analytics help marketers ...
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Expanding Globally? Then Consider Mexico

This is a challenging time for retailers to invest in global expansion. About ten years ago the industry experienced a Gold Rush of sorts, heeding ...
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