Author
Jane Singer
Jane Singer is an independent brand and marketing consultant. She has written for The Robin Report since its inception including seven previous articles on Ralph Lauren. As a senior executive in advertising agencies Jane served many retail and apparel companies from Kmart and Neiman Marcus to Rite Aid and VF Corporation. She is an observer of consumer behavior, an avid reader, theatre goer and tennis player, albeit not a very good one.
Inside Ralph Lauren’s American Tradition
Ralph Lauren blends timeless style with American tradition, shaping culture and philanthropy while leading luxury lifestyle branding for over 50 years.
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Super Bowl LV
We all know that 2020 was a difficult and historic year. When last year\’s Super Bowl aired on February 3, 2019 the first coronavirus death ...
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Ralph Lauren: Maintaining a Brand During a Pandemic
I\’m a Ralph Lauren aficionado. Long a fan of the brand and its overarching idea, \”The World of Ralph Lauren,\” I continue to think it ...
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Ralph Lauren: Icon, Image Maker, Movie Star
When I saw Very Ralph, HBO\’s documentary about Ralph Lauren, I realized I\’d forgotten about the ads. In the 80s and 90s, consumers and some ...
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What Super Bowl Ads Say About Us
Many fans look to the Super Bowl for a great game and a celebratory event. A party with friends or a party of one. Always ...
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Cotton Goes To Montauk
Montauk lies 118 miles east of midtown Manhattan, at the eastern tip of Long Island. Purchased in 1648 by British settlers from the Montaukett Indians, ...
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Ralph Makes a Cup of Coffee
The Polo Bar, owned by Ralph Lauren, is a club-like, well-reviewed restaurant featuring Ralph\’s personal \”Madeline\” memory from his childhood in the Bronx, the Reuben ...
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What We Can Learn from the Super Bowl Ads
The Super Bowl is the single biggest television event of the year, both in terms of viewership and dollars spent in advertising. This year\’s 53rd ...
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