Author
Roberto Ramos
Roberto is founder and CEO of Ideatelier a foresight and cultural transformation studio working with bold brands across industries to innovate and disrupt at the speed of culture. His unique experience includes strategic planning, cultural forecasting, product development, branding and marketing. When he is not putting together winning, buzzworthy brand campaigns, Roberto loves to spend time with his family, soaking culture around the world, and in the gratifying search for a delicious meal and yummy cocktail.
5 Cultural Marketplace Disruptions
Roberto Ramos
March 11, 2024
We’re going to be navigating a Wild Reckoning in 2024. This is the result of the upheaval of shifting sociocultural and business tectonic plates, tech ...
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New Luxury Redefines the Market
Roberto Ramos
February 28, 2024
Understanding the evolving luxury market is redefining its main trading currency: desire. New luxury’s image is shifting to become more inviting, humane, creative, engaging, subtle, ...
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The Culture Power Brand. Designing Brands That Move People.
Roberto Ramos
March 8, 2023
We are living in extraordinary times as we come out of a once-in-a-lifetime collective reset. And as we heal, recalibrate, and seek joy, we are ...
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A Forward Look 2021
Roberto Ramos
March 16, 2020
We will be in reset mode in 2021. The past decade was characterized by a predictable digital wave putting the consumer front and center in ...
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FlexState: Thriving in the Age of Disruption
Roberto Ramos
March 11, 2019
In a world of increasing algorithm-driven precision, instability is still ironically, or perhaps understandably, a persistent form of normal. It seems that shocks to the ...
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Streaming Style: How Netflix Can Save Retail
Roberto Ramos
October 30, 2018
Netflix has made the personal journey into storytelling more addictive than ever. Binge watching is a real thing, serving as the perfect antidote to our ...
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The Cultural Mic Drop: Harnessing the Power of When
Roberto Ramos
October 1, 2018
It takes precise intuition to own a conversation these days. In a sea of re-tweets and short-lived news cycles, there is power in making a ...
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In the Day of Digital, Retail’s Very Human Problem
Roberto Ramos
September 12, 2018
We have all been there. The minute you decide to abandon the items you were thinking of buying because of a long line. Or the ...
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