Airports Are Retail Cities 1

Airports Are Retail Cities

Airports are growth retail markets for travelers of all ages. Purchasing decisions are increasingly emotional and experiential, and we shop and dine in blended, seamless ways where we live, work, play and travel. So, what does a future ready airport look like? Imagine landside and airside experiences that rival the best high streets, cultural institutions, and lifestyle centers.

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Aerie and Pamela Anderson

Aerie and Pamela Anderson

American Eagle was accused of promoting eugenics and then doubled down on its controversial spokesperson. Then it hired her opposite to represent its subsidiary. The 100% Aerie Real campaign begs the question, “How much research is the average consumer doing?” Only time will tell, but one thing is for certain: Consumers’ response to the Aerie Real campaign will be a case study in brand accountability and customer forgiveness.

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