Tim Baxter Insights from a Retail Visionary

Tim Baxter: Insights from a Retail Visionary

Reimagining the retail model has often been a fool’s errand, constrained by resources and lack of imagination. Short-term goals often cloud the vision required to reverse the tired paradigm; it’s better to put the customer first and the immediate P&L second. Many brands have lost their way, and the best physical retail works well when someone’s done all the thinking for the customer.

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Spoiler Alert The Ultra Rich Are Pennywise and Pound Foolish

Spoiler Alert: The Ultra Rich Are Pennywise and Pound Foolish

Marketing to the Ultra-High Net Worth is a much tougher challenge than marketing with and perhaps through them. The retail world talks endlessly about the ‘experience economy.’ Figuring out what constitutes an experience worthy of the wealthy’s personal narrative is the challenge. It needs to be site specific, customized, and keenly aware of which side of their coin aligns with your brand.

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Gen Z Uses Luxury to Build a Personal Profile

Gen Z Uses Luxury to Build a Personal Profile

Where is Generation Z actually spending their money? As their social media profiles function like supplementary resumes, they’re spending to build their personal brands online. Young people are investing in highly considered luxury purchases to help them achieve their professional goals by visualizing the life they want to lead, or the person they want to become, on digital channels.

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