When proof becomes the foundation of brand storytelling, loyalty follows. Younger consumers are not inherently cynical. They are discerning. They want to believe, but they need reasons to.
Gen Z Wants Proof Not Promises Read More »
In Chicago, shoppers can pick up an affordable logo-emblazoned polo shirt at a Ralph Lauren store, enjoy a $6 latte at Ralph’s Coffee, and have a $43 lobster roll at RL Restaurant. Accessibility is experience-driven: For aspirational consumers, “being there” gives them a taste of luxury.
Will Luxury Bow to Masstige? Read More »
Join Shelley and Evan Gold of Planalytics as they discuss the fact that the weather is more volatile now than it ever has been before with extreme weather events occurring in the U.S. every three weeks. Evan explains that retailers need to proactively plan with demand forecast accuracy that can increase overall profitability up to 30 percent.
Never Underestimate the Power of Weather Read More »
The winning TikTok strategy? Consumers gravitate toward products that deliver convenience, comfort, and clear value, amplified by creators who show how to use them.
What’s Selling Right Now on TikTok Read More »
Join Shelley and Hulken co-founder Alex Schinasi to learn why the most successful omnichannel strategies aren’t about being everywhere, but about identifying the few channels significant enough to actually move the needle on revenue.
How a D2C Brand Beat the Odds in Scaling to Retail Read More »
Research shows that consumers react negatively to service charges added for them, even when those charges would have been voluntary tips. They want to see the breakdown, but they also want to feel in control.
Tip Fatigue Is Real: It’s Killing Trust Read More »
Would you pay $19.99 for a can of Pringles and a trinket? Well, meet the Once You Pop Mystery Box—Pringles’ first-ever direct-to-consumer product. Inside each box, you get two cans. One contains a mystery flavor.
What Will Pringles Think of Next to Sell More Chips? Read More »
Bloom’s social media feeds share access to topics normally relegated to the insider knowledge of the privileged few. In so doing, Bloom makes her lavish lifestyle feel motivational for her millions of followers.
Who Is Becca Bloom? Read More »
The Swiss government knows tariffs can impact its lucrative, signature businesses, and it has been trying to intervene. In a recent effort to placate the administration, as part of a trade negotiation, Switzerland is offering to help reduce the U.S. trade deficit by increasing its investment in American industries, including gold refining.
Swiss Watch Brands Hit by Tariffs Read More »
Join Lauren and Shelley as they reveal the weak spots of a trendy business where many beauty brands are off trend out of the gate to meet the demands of savvy customers. They discuss the antiquated 18-to-36-month product development cycle, agentic AI (Chat GPT) marketing that shrinks the time between researching and making a decision to buy and will eliminate the need for traditional advertising.
Fast Tracking the Beauty Industry Read More »
