We could speculate about whether Gap’s Katseye ad was truly agnostic to the cultural discourse of our time until the cows come home. Both Gap and American Eagle ads do show us one thing, though: There’s a difference between an ad’s impact and an ad’s stated intent.
Gap + Katseye vs. AE + Sydney Sweeney Read More »
Think about the possibilities. An Erewhon partnership with Kith Ivy could offer club-exclusive products, limited releases, or members-only wellness events with celebrity nutritionists. This mini Erewhon outlet could have at its core the well-instagrammed celebrity smoothies, including Hailey Bieber’s $20 Strawberry Glaze Skin Smoothie and Jasmine Tookes’ $22 Golden Hour Glow Smoothie.
Kith Ivy and Erewhon: Membership Match Made in Heaven Read More »
Trust between franchisees and their corporate entities is already at an all-time low. The 2021 National Coalition survey of 7-Eleven franchisees found that more than three-quarters of franchisees said they don’t trust 7-Eleven.
7-Eleven New Standard Stores: DOA Read More »
Spoiler alert: The physical store is an experiential platform that can tap into retail media network ad spending projected to reach $100 billion by 2026. In a digital marketplace, dynamic advertising platforms leverage AI-powered analytics to capture real-time customers.
How to Build a Retail Media Empire Read More »
Haley Boehning, founder of Storyforge and former L Brands executive, understands that authentic leadership can revolutionize rethinking career growth. A natural leader, Haley has built her consulting business to help executives and their organizations forge and activate their unique brand stories based on the North Star of purpose and impact.
Haley Boehning: The Power of Storytelling Read More »
The key to tapping into gaming communities is authenticity — the most successful brand activations don’t just show a potential customer a product. They embed the brand into core memories that they’re already creating with their friends.
You’ll Need a Video Game Strategy for Next Gens Read More »
The Kraft Heinz downsizing gives retailers permission to finally act on that reality. Having to walk past 40,000+ items to select the 20 or so items consumers have on their shopping list is just ridiculous and helps fuel the growth of online grocery shopping.
The Downsizing of America: Kraft Heinz’s Breakup Is Just the Beginning Read More »
For U.S. brands, soft power is a valuable asset to be leveraged more effectively than competitors. U.S. brands may not be able to recreate centuries of heritage, but they can compete with cultural resonance and American-made authenticity.
The Soft Power Shift: What It Means for U.S. Brands Read More »
Partnerships between brands and sports figures are becoming more popular, but now female athletes are starting to show a stronger ROI.
It’s U.S. Open Time: Pro Athletes Help Brands Win Read More »
There is no age limit for doll collecting. In fact, it tends to grow with age. Among doll collectors, kids’ rooms abandoned during the empty-nesting years are repurposed as doll nurseries. And the growing kidulting trend, where adults aged 18 and above revert to or continue on with their play toys, will bring younger doll collectors into the fold.
Collectible Dolls Are Reborn Read More »
