When you see the image of a swoosh and hear or read the words “there is no finish line” or “just do it,” what brand immediately comes to mind? If your answer is “I don’t know,” then you have been […]
A Radical Visionary Envisions Nike’s Dominant Future Read More »
For the last 25 years, the National Retail Federation (NRF) has kicked off the holiday shopping season in early October with its forecast for holiday retail spending, covering the critical November-December retail sales. This year, however, it waited until the
NRF Holiday Forecast at Risk Read More »
As a beauty journalist who came of age in the 1990s, I was shocked and a little sad to see that Perricone MD, a proto \”doctor brand\” that made its debut during that era, recently changed hands for a mere
Beauty’s Shifting M&A Landscape Read More »
An increasing number of major brick-and-mortar retailers-led by Walmart, Target, Best Buy, and The Home Depot-will not open their doors on Thanksgiving, giving employees the day off and pushing more spending to digital channels. What’s more, fewer promotions have been
Grey Is the New Black Read More »
The home furnishings industry finds itself in the ultimate Venn Diagram (a graphic representation of circles that shows the sweet spot where different datasets overlap): the confluence of Americans spending much more time at home, much less time traveling and
Several weeks ago, a colleague asked me which retailer(s) I thought were genuinely innovative. For me, \”innovative\” and \”retailer\” rarely fit in the same sentence, but, my immediate response: Carvana. Disruption for Detroit The world of used, or previously owned
Reimagining JCPenney Read More »
Not much of coronavirus’ impact on the fashion industry was predictable. Sure, sweatpants did eclipse evening gown sales and lipstick took a nosedive, as expected; but some of the more lasting effects of Covid-19 on the fashion industry could not
Pandemic Fashion: We May Never Wear Real Clothes Again Read More »
In 2015 NIKE opened a Community Store in Brooklyn; It’s not in Williamsburg or Dumbo, it’s in Flatbush. Flatbush is hardly an international retail mecca. In fact, the store is near the last downtown stop, at the end of the
Will the fashion industry carry on mostly as it has in the past 10 years after the coronavirus ends? Or, will it evolve slightly and basically bounce along the same-old tired path it has been trudging along? Or, will it
A New Fashion World Is Getting Ready to Ascend Read More »
Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM firm). In short, they say, it “enables consumers to not just buy products or services
How to Tell Your Brand’s Story and Meaningfully Connect Read More »
