Articles on
Strategy
OK Gen X: Purchasing Behavior of the Sandwich GenerationÂ
Jasmine Glasheen
February 10, 2025
Gen X, the "Sandwich Generation," values quality, brand loyalty, and transparency. Target them with value-driven marketing for lasting success.
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The Power of the Solo Travel Economy
Glyn Atwal
February 5, 2025
Solo travel is growing fast, projected to hit $200B by 2032, driven by shifting demographics, financial independence, and evolving consumer trends.
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The University of Arizona Campus Store Transformation
Gwen Morrison
January 27, 2025
See how the University of Arizona Campus Store replaces textbooks with tech, branded goods, and innovative shopping experiences for students.
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The Story of Next Retail Success
Mark Faithfull
January 15, 2025
Next Retail thrives on strategic foresight, brand expansion, and digital innovation, with CEO Wolfson steering it into a global multi-brand leader.
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Bal Harbour Mall on Wheels: Pop-Up Retail Innovation
Pam Danziger
January 9, 2025
Bal Harbour Shops reinvents malls with 'Bal Harbour Access,' a luxury pop-up bringing exclusive brands and dining to underserved markets.
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Peek & Cloppenburg Conscious Fashion Store Bets Big
Mark Faithfull
January 8, 2025
Peek & Cloppenburg's Conscious Fashion Store in Berlin merges eco-friendly collections with sustainability innovation, proving green fashion can sell.
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Retail Forecast for 2025
Mark Cohen
January 2, 2025
Retail forecast for 2025 highlights post-Covid recovery, inflation impacts, and potential tariff effects on consumer behavior and pricing trends.
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Why Is the Silver Generation’s Spending Power Ignored?
Glyn Atwal
December 31, 2024
Unlock the untapped spending power of the silver generation with strategies to embrace intergenerational appeal, and drive growth for your brand.
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