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Strategy

Consumer Activism

Facing Consumer Activism  

We are operating in a climate of consumer activism and empowerment that can unfortunately show up in brand dislike, even hate, both of which make ...
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WHSmith: A 200+ Year-Old Icon in Danger

WHSmith, a historic UK retailer, plans to sell its struggling domestic stores to focus on its successful global travel retail business.
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Gen X on bike looking at phone

OK Gen X: Purchasing Behavior of the Sandwich Generation 

Gen X, the "Sandwich Generation," values quality, brand loyalty, and transparency. Target them with value-driven marketing for lasting success.
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solo travel

The Power of the Solo Travel Economy

Solo travel is growing fast, projected to hit $200B by 2032, driven by shifting demographics, financial independence, and evolving consumer trends.
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University of Arizona Campus Store

The University of Arizona Campus Store Transformation

See how the University of Arizona Campus Store replaces textbooks with tech, branded goods, and innovative shopping experiences for students.
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next retail storefront

The Story of Next Retail Success

Next Retail thrives on strategic foresight, brand expansion, and digital innovation, with CEO Wolfson steering it into a global multi-brand leader.
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Bal Harbour Shops

Bal Harbour Mall on Wheels: Pop-Up Retail Innovation

Bal Harbour Shops reinvents malls with 'Bal Harbour Access,' a luxury pop-up bringing exclusive brands and dining to underserved markets.
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Peek & Cloppenburg Conscious Fashion Store Bets Big

Peek & Cloppenburg's Conscious Fashion Store in Berlin merges eco-friendly collections with sustainability innovation, proving green fashion can sell.
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