Articles on
Experience
Indie Sleaze Still Having a Moment
Jasmine Glasheen
August 13, 2025
If the staple of grunge core is tartan plaid, indie sleaze’s core staple is a pair of frayed black skinny jeans. Now that the trend ...
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The Latest Play: Kids Toys for Grown-ups
Warren Shoulberg
August 11, 2025
The boomer generation never met a nostalgic reminder of their youth that they didn’t respond to. And with more time (and money) on their hands, ...
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Aspirationals Compromise Luxury Brands
Pam Danziger
July 23, 2025
For brands and conglomerates, such as LVMH and Kering, that have exposure to both aspirational and legacy luxury consumer segments, it’s essential to do a ...
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For Next Gens, Fandom=Trust
Jasmine Glasheen
July 22, 2025
Trust is built in the quiet moments, researching a company’s comments on TikTok and the user-submitted product photos on their Amazon reviews. Loyalty, in turn, ...
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Gen Z Traditionalists: A Generational Misperception
Jasmine Glasheen
July 21, 2025
Tapping into Gen Z’s purchasing power means acknowledging the ideological fault lines that run through the generation—and building assortments that don’t try to blur them ...
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Surprising Collabs Empower Customers
Kate Newlin
July 17, 2025
Luxe brands realize it is more than fair to trust clients with their most scarce resource: Authenticity. It is becoming the essential differentiator. People want ...
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Facing the Facts: Workforce Mental Health Decline
Glyn Atwal
July 3, 2025
Retailers have to take tangible metrics like productivity seriously as a red flag on employee wellbeing. Think about it: Can a disengaged retail worker in ...
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Are You Kwell? Are You Sure?
Paco Underhill
July 2, 2025
Fashion’s old engines—luxury department stores, fashion magazines, global catwalks—are sputtering. Like the sewing machine that migrated from New York to Kolkata in search of cheaper ...
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