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Experience

Aspirationals Compromise Luxury Brands

For brands and conglomerates, such as LVMH and Kering, that have exposure to both aspirational and legacy luxury consumer segments, it’s essential to do a ...
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For Next Gens, Fandom=Trust

Trust is built in the quiet moments, researching a company’s comments on TikTok and the user-submitted product photos on their Amazon reviews. Loyalty, in turn, ...
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Gen Z Traditionalists: A Generational Misperception

Tapping into Gen Z’s purchasing power means acknowledging the ideological fault lines that run through the generation—and building assortments that don’t try to blur them ...
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Surprising Collabs Empower Customers

Luxe brands realize it is more than fair to trust clients with their most scarce resource: Authenticity. It is becoming the essential differentiator. People want ...
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Facing the Facts: Workforce Mental Health Decline

Retailers have to take tangible metrics like productivity seriously as a red flag on employee wellbeing. Think about it: Can a disengaged retail worker in ...
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Are You Kwell? Are You Sure?

Fashion’s old engines—luxury department stores, fashion magazines, global catwalks—are sputtering. Like the sewing machine that migrated from New York to Kolkata in search of cheaper ...
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The Power of Retail Influencers

Retail influencers drive online and in-store sales through live events, creator products, and authentic, staff-generated social media content.
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Personal Data

Retail’s New World Order: What’s Your Personal Data Worth?

Gen Z sees personal data as currency—sharing it for fun with friends, but demanding transparency and compensation from brands and retailers.
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