Sweeney is a divisive public figure, to say the least. A celebrity-driven brand lives and dies by its appeal. For every consumer drawn in by ...

Marketing to the Ultra-High Net Worth is a much tougher challenge than marketing with and perhaps through them. The retail world talks endlessly about the ...

Where is Generation Z actually spending their money? As their social media profiles function like supplementary resumes, they’re spending to build their personal brands online. ...

Even well-off Gen Zs don’t have the once-promising career prospects as their millennial predecessors—and let’s be real, it’s hard to justify buying a $4,500 Murikami+LV ...

What distinguishes Korea’s retail expansion from China’s is not just aesthetics, but strategy. Chinese platforms have often relied on price leadership and logistical scale, pushing ...

Athletes have always been role models. Veteran skier Lindsay Vonn has been a Rolex brand ambassador since 2009. But recently, luxury fashion houses have been ...

Successful eyewear rivals the versatility of today’s designer handbag collections. Customers blend moods, styles, and personal expression throughout their everyday lives. For fashionistas (and the ...

There’s something in the air: Ambient scent marketing continues its steady ascent. Think of scent as a logo in the air—another way to communicate your ...