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Experience

The Oxymoron of Tech and Nostalgia

Consumers are deprioritizing retail authenticity and diving headfirst into escapism. A few extra fingers matter less to next gens than the emotional resonance of the ...
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The Hidden Costs of Retail Noise

Noise erodes trust. When shoppers cannot hear staff clearly, misunderstand promotions, or feel overwhelmed by background clamor, frustration builds. In fashion and specialty retail, where ...
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Off the Shelf: A Tricky Halloween

Hershey raised prices by double digits. A 48-count box of full-size bars that cost $40 last year is now $50. So how is Hershey responding? ...
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An Industry Manifesto: The Antidote to Retail Boredom

In their quest for scale, many legacy retail brands have transitioned from curators of wonderment to experts in expansion and operational effectiveness. Public listings, expansion ...
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Luxury Brands Chase F1

F1’s prestige, defined by values such as excellence, precision, and endurance, aligns seamlessly with those of luxury and prestige. And LVMH’s 10-year partnership has given ...
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Gap + Katseye vs. AE + Sydney Sweeney

We could speculate about whether Gap’s Katseye ad was truly agnostic to the cultural discourse of our time until the cows come home. Both Gap ...
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Kith Ivy and Erewhon: Membership Match Made in Heaven

Think about the possibilities. An Erewhon partnership with Kith Ivy could offer club-exclusive products, limited releases, or members-only wellness events with celebrity nutritionists. This mini ...
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TRR Live! Off the Shelf: The Starbucks Protein Foam Scam

Starbucks’ new "Protein Cold Foam" went on sale September 29 –- and this might be one of the most ridiculous cash grabs I've seen in ...
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