Articles on
Experience
Korean Brands Are Moving into a Mall Near You
Mark Faithfull
February 25, 2026
What distinguishes Korea’s retail expansion from China’s is not just aesthetics, but strategy. Chinese platforms have often relied on price leadership and logistical scale, pushing ...
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The Olympics Is a Runway Grab
Glyn Atwal
February 23, 2026
Athletes have always been role models. Veteran skier Lindsay Vonn has been a Rolex brand ambassador since 2009. But recently, luxury fashion houses have been ...
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Eyewear Outperforms Luxury Categories
Glyn Atwal
February 18, 2026
Successful eyewear rivals the versatility of today’s designer handbag collections. Customers blend moods, styles, and personal expression throughout their everyday lives. For fashionistas (and the ...
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Is Your Brand Scented?
Dana Wood
February 16, 2026
There’s something in the air: Ambient scent marketing continues its steady ascent. Think of scent as a logo in the air—another way to communicate your ...
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A New Formula for Luxury Marketing
Kate Newlin
February 12, 2026
The uber luxury market is the only one poised for genuine, sustainable, profitable growth. It’s time to forget about the ‘aspirational’ consumer, lusting after high-end, ...
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Is Netflix House the Next Big Retail Thing?
Warren Shoulberg
February 9, 2026
It doesn’t get any more experiential than Netflix’s store format, which takes participatory adventures, hospitality and the ubiquitous gift shop to levels unmatched by anything ...
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Costco: The Robin Report Retail Miss of the Week, 1.31.2026
Warren Shoulberg
January 31, 2026
A proposed class action lawsuit has reportedly been filed in San Diego claiming that Costco's labeling on its famed $4.99 rotisserie chicken contains "No preservatives, ...
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Creeping Out Customers Is the New Normal
Jasmine Glasheen
January 27, 2026
The creep-out trend is driven by a greater aesthetic shift away from the pursuit of perfection, which smacks of AI’s veneer. Next gens are moving ...
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