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Experience

Airports Are Retail Cities

Airports are growth retail markets for travelers of all ages. Purchasing decisions are increasingly emotional and experiential, and we shop and dine in blended, seamless ...
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The Resort Retail Opportunity

Resort activations allow brands to test new markets and formats with limited capital commitment. And arguably more important, they allow them to reach consumers in ...
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Aerie and Pamela Anderson

American Eagle was accused of promoting eugenics and then doubled down on its controversial spokesperson. Then it hired her opposite to represent its subsidiary. The ...
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Birkin Banknotes

The future of luxury in a persistent K-shaped economy and its role in a global society of haves, have-nots, and have-everythings is up for debate. ...
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Beyond Experience: Real Transformation

The transformation economy can flourish by spending less time focused on the headline invoking win and more time spent getting the everyday things right. And ...
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Walmart & Target: The Robin Report Hit & Miss of the Week, 04. 18. 26

It’s not often that we get a situation where one retailer's Hit is another one’s Miss. But that's what we've got this week with the ...
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The Top 10 Brands Gen Z and Millennials Are Loyal To

While many young consumers tend to be “loyal–ish” rather than fully brand loyal, there are still a few brands that have them hooked. Find out ...
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Millennials Just Turned 40

As a “geriatric” millennial now pushing 40, my generation has been pathologized by analysts since we got our first cellphones in our early teens. Millennials ...
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