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American Girl Revamp Proves Dolls Are Still Controversial

Wealthy children could have an unparalleled immersive retail experience with historical relevance and a matching doll to take home and show off to the neighbors. ...
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Sydney Sweeney’s SYRN: Unsustainable

Sweeney is a divisive public figure, to say the least. A celebrity-driven brand lives and dies by its appeal. For every consumer drawn in by ...
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Spoiler Alert: The Ultra Rich Are Pennywise and Pound Foolish

Marketing to the Ultra-High Net Worth is a much tougher challenge than marketing with and perhaps through them. The retail world talks endlessly about the ...
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Gen Z Uses Luxury to Build a Personal Profile

Where is Generation Z actually spending their money? As their social media profiles function like supplementary resumes, they’re spending to build their personal brands online. ...
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Why Chanel and A$AP Rocky Reignite Luxury

Even well-off Gen Zs don’t have the once-promising career prospects as their millennial predecessors—and let’s be real, it’s hard to justify buying a $4,500 Murikami+LV ...
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Korean Brands Are Moving into a Mall Near You

What distinguishes Korea’s retail expansion from China’s is not just aesthetics, but strategy. Chinese platforms have often relied on price leadership and logistical scale, pushing ...
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The Olympics Is a Runway Grab

Athletes have always been role models. Veteran skier Lindsay Vonn has been a Rolex brand ambassador since 2009. But recently, luxury fashion houses have been ...
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Eyewear Outperforms Luxury Categories

Successful eyewear rivals the versatility of today’s designer handbag collections. Customers blend moods, styles, and personal expression throughout their everyday lives. For fashionistas (and the ...
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