Articles on
Experience
Aspirationals Compromise Luxury Brands
Pam Danziger
July 23, 2025
For brands and conglomerates, such as LVMH and Kering, that have exposure to both aspirational and legacy luxury consumer segments, it’s essential to do a ...
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For Next Gens, Fandom=Trust
Jasmine Glasheen
July 22, 2025
Trust is built in the quiet moments, researching a company’s comments on TikTok and the user-submitted product photos on their Amazon reviews. Loyalty, in turn, ...
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Gen Z Traditionalists: A Generational Misperception
Jasmine Glasheen
July 21, 2025
Tapping into Gen Z’s purchasing power means acknowledging the ideological fault lines that run through the generation—and building assortments that don’t try to blur them ...
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Surprising Collabs Empower Customers
Kate Newlin
July 17, 2025
Luxe brands realize it is more than fair to trust clients with their most scarce resource: Authenticity. It is becoming the essential differentiator. People want ...
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Facing the Facts: Workforce Mental Health Decline
Glyn Atwal
July 3, 2025
Retailers have to take tangible metrics like productivity seriously as a red flag on employee wellbeing. Think about it: Can a disengaged retail worker in ...
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Are You Kwell? Are You Sure?
Paco Underhill
July 2, 2025
Fashion’s old engines—luxury department stores, fashion magazines, global catwalks—are sputtering. Like the sewing machine that migrated from New York to Kolkata in search of cheaper ...
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The Power of Retail Influencers
Jasmine Glasheen
June 30, 2025
Retail influencers drive online and in-store sales through live events, creator products, and authentic, staff-generated social media content.
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Retail’s New World Order: What’s Your Personal Data Worth?
Jasmine Glasheen
June 26, 2025
Gen Z sees personal data as currency—sharing it for fun with friends, but demanding transparency and compensation from brands and retailers.
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