The winning TikTok strategy? Consumers gravitate toward products that deliver convenience, comfort, and clear value, amplified by creators who show how to use them.

Urban Outfitters is launching a new store experience—one they insist is driven by “customer insight and market preferences.” Walk in and the whole thing feels ...

Would you pay $19.99 for a can of Pringles and a trinket? Well, meet the Once You Pop Mystery Box—Pringles' first-ever direct-to-consumer product. Inside each ...

Bloom’s social media feeds share access to topics normally relegated to the insider knowledge of the privileged few. In so doing, Bloom makes her lavish ...

Consumers are deprioritizing retail authenticity and diving headfirst into escapism. A few extra fingers matter less to next gens than the emotional resonance of the ...

Noise erodes trust. When shoppers cannot hear staff clearly, misunderstand promotions, or feel overwhelmed by background clamor, frustration builds. In fashion and specialty retail, where ...

Hershey raised prices by double digits. A 48-count box of full-size bars that cost $40 last year is now $50. So how is Hershey responding? ...

In their quest for scale, many legacy retail brands have transitioned from curators of wonderment to experts in expansion and operational effectiveness. Public listings, expansion ...