Articles on
Experience
What’s Driving Gen Alpha Shopping Behaviors?
Jasmine Glasheen
October 22, 2024
Gen Alpha Shopping Behaviors are influenced by millennial parents, brand loyalty, and sustainability, shaping the future of consumerism.
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Get Ready for Gen Alpha Consumer Behavior Shifts
Jasmine Glasheen
October 14, 2024
Gen Alpha consumer behavior is shaped by their focus on diversity, sustainability, and the demand for authentic, ethical brand practices.
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Discount Prestige Beauty at TJ Maxx Is on Fire
Dana Wood
October 8, 2024
Prestige beauty at TJ Maxx is booming, as off-price retailers attract Gen Z eager to hunt and discover discounted luxury products.
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What Happened to Emotional Brand Content?
Kate Newlin
October 2, 2024
The article explores the fading emotional value of "lovemark" brands in a disposable culture, calling for renewed appreciation and sustainability.
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Can Sam’s Club in China Survive?
Ross O'Brien
September 25, 2024
Sam’s Club in China attracts shoppers seeking bargains, but it won't replace traditional retail due to limited real savings.
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Stick a Pin in It: DTC Is DOA
Jasmine Glasheen
September 18, 2024
Experiential retail is replacing pandemic-era online shopping fatigue with immersive, multisensory in-store experiences.
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Dolce&Gabbana: Extreme Fashion
Marie Driscoll
August 15, 2024
The "From the Heart to the Hands: Dolce&Gabbana" exhibit in Milan celebrates the brand’s opulent fashion and deep connection to Italian culture and artistry.
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Can There Be Unified Commerce with Only One Store?
Sanford Stein
August 13, 2024
Wayfair’s flagship excels in design but lacks focus on exclusive brands, casting doubt on its unified commerce strategy.
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