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Experience

mom and daughter skincare shopping

What’s Driving Gen Alpha Shopping Behaviors?

Gen Alpha Shopping Behaviors are influenced by millennial parents, brand loyalty, and sustainability, shaping the future of consumerism.
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young girl with pile of amazon packages

Get Ready for Gen Alpha Consumer Behavior Shifts

Gen Alpha consumer behavior is shaped by their focus on diversity, sustainability, and the demand for authentic, ethical brand practices.
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Discount Prestige Beauty at TJ Maxx Is on Fire

Prestige beauty at TJ Maxx is booming, as off-price retailers attract Gen Z eager to hunt and discover discounted luxury products.
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Emotional Brand Content - Photoshoot for Canada Goose

What Happened to Emotional Brand Content?

The article explores the fading emotional value of "lovemark" brands in a disposable culture, calling for renewed appreciation and sustainability.
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Sam’s Club in China

Can Sam’s Club in China Survive?

Sam’s Club in China attracts shoppers seeking bargains, but it won't replace traditional retail due to limited real savings.
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a hand reaching out to the ground with a red moon behind it

Stick a Pin in It: DTC Is DOA

Experiential retail is replacing pandemic-era online shopping fatigue with immersive, multisensory in-store experiences.
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Dolce&Gabbana

Dolce&Gabbana: Extreme Fashion

The "From the Heart to the Hands: Dolce&Gabbana" exhibit in Milan celebrates the brand’s opulent fashion and deep connection to Italian culture and artistry.
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Unified Commerce

Can There Be Unified Commerce with Only One Store?

Wayfair’s flagship excels in design but lacks focus on exclusive brands, casting doubt on its unified commerce strategy.
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