Alo Eclipses Lulu
Social media mockery and behind-the-scenes drama at Lululemon could make things even more difficult for the brand as they navigate a niche that they no longer dominate.
Gen Z May Be Your Next Boss
Next gen managers prioritize transparency and workplace flexibility, and their aversion to top-down management models means they’re empathetic and amenable to listening to an employee’s concerns. Asking “why” isn’t frowned upon by Gen Z managers because the query is not seen as criticism; it’s seen as an intellectual investment in the company’s success.
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How to Be Human in the AI Era
Join Shelley and Dominick Miserandino, CEO of RTMNexus, as they challenge the current conversation with what employees really want to hear: You are part of the journey and we’re going to help you with the AI that we’re implementing.
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TikTok Shop Is the New “It” Beauty Destination
Here’s a social commerce juggernaut question: How did TikTok Shop win beauty in just a few short years? Watch out, Clinique and Lancôme.
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College Students’ Top 10 Coolest Brands
College students see brands as “cool” when they recognize the things that matter most to them—whether that’s through prices or timely campaigns. Why do Gatorade and IKEA earn cool points?
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Lead Like Her: Meaningful Conversations and Transformative Connections
Bringing our LLH interviews to life, a group of guests met, connected and shared their journeys and goals in deeply authentic, open conversations. A room full of strangers were transformed into mentors, peers and equals by sharing how to make a difference while building successful careers
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Aerie and Pamela Anderson
American Eagle was accused of promoting eugenics and then doubled down on its controversial spokesperson. Then it hired her opposite to represent its subsidiary. The 100% Aerie Real campaign begs the question, “How much research is the average consumer doing?” Only time will tell, but one thing is for certain: Consumers’ response to the Aerie Real campaign will be a case study in brand accountability and customer forgiveness.
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How Intentional Is the Social Media Divide?
It’s getting harder for social media users to hear from folks on the other side of any party line. Sophisticated algorithms expose people to feedback loops of the news they want to see––we hear from people who believe what we do, and all other content fades into the background. In this insular environment, social media users on both sides of the spectrum are becoming radicalized, all supported by unhinged confirmation bias.
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Glossier’s Future Doesn’t Look Good
Gen Z has the power today to make or break a brand. Loss of core values and virality, like in Glossier’s case, kills cultural relevance. Once a brand falls out of everyday conversation, especially in Gen Z’s social media landscape, it’s incredibly difficult to recover.
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The Top 10 Brands Gen Z and Millennials Are Loyal To
While many young consumers tend to be “loyal–ish” rather than fully brand loyal, there are still a few brands that have them hooked. Find out how you can reach next gens through the brands they love.
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