What’s Selling Right Now on TikTok
The winning TikTok strategy? Consumers gravitate toward products that deliver convenience, comfort, and clear value, amplified by creators who show how to use them.
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Urban Outfitters’ New Store Design Is Far from the Mark
Urban Outfitters is launching a new store experience—one they insist is driven by “customer insight and market preferences.” Walk in and the whole thing feels less like a modern retail vision and more like a 90s Limited Too reboot that nobody asked for.
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Who Is Becca Bloom?
Bloom’s social media feeds share access to topics normally relegated to the insider knowledge of the privileged few. In so doing, Bloom makes her lavish lifestyle feel motivational for her millions of followers.
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Fast Tracking the Beauty Industry
Join Lauren and Shelley as they reveal the weak spots of a trendy business where many beauty brands are off trend out of the gate to meet the demands of savvy customers. They discuss the antiquated 18-to-36-month product development cycle, agentic AI (Chat GPT) marketing that shrinks the time between researching and making a decision to buy and will eliminate the need for traditional advertising.
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The Oxymoron of Tech and Nostalgia
Consumers are deprioritizing retail authenticity and diving headfirst into escapism. A few extra fingers matter less to next gens than the emotional resonance of the video on their screens. The irony is that these videos are generated with deepfake technology that only recently became available, and it feels right on brand for 2025.
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The Overwhelm Era: Tech-Obsessed Brands Alienate Overstimulated Shoppers
Retailers say they’re digitally transforming to capture next gen shoppers’ loyalty. That’s because self-serving studies from digital solution providers have conditioned retailers to think that’s what young consumers want.
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Gap + Katseye vs. AE + Sydney Sweeney
We could speculate about whether Gap’s Katseye ad was truly agnostic to the cultural discourse of our time until the cows come home. Both Gap and American Eagle ads do show us one thing, though: There’s a difference between an ad’s impact and an ad’s stated intent.
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The Greatest Irony of Retailing in 2025: Digital Transformation
If you’ve been to a grocery store lately, you may have noticed they are featuring neon lighting more synonymous with an Electric Dreams hellscape than a store where people want to calmly purchase food.
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Gen Z Is Resetting Retail Spending
Zoomers will take the lead to create more meaning in their holiday celebrations this year because they feel the weight of the modern American lifestyle more acutely than any other generation. A McKinsey health study found Gen Z has the least positive life outlook, including lower levels of emotional and social well-being and higher rates of anxiety, depression, and distress than any other generation.
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Office Wear Isn’t What It Used to Be, Thank Goodness
Well, Gen Zs entered the workforce, and everyone (over the age of 45) seems to be weighing in on one thing: Gen Z isn’t exactly obsessed with traditional office wear. They fully intend to sit at your table and rise through the ranks on the fast track, but the “we’re not doing that” attitude that put Gen Z on the map extends to stuffy workwear.
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