Join Lauren and Shelley as they reveal the weak spots of a trendy business where many beauty brands are off trend out of the gate to meet the demands of savvy customers. They discuss the antiquated 18-to-36-month product development cycle, agentic AI (Chat GPT) marketing that shrinks the time between researching and making a decision to buy and will eliminate the need for traditional advertising.
Fast Tracking the Beauty Industry Read More »
Join Shelley and Misty Skolnick, Co-owner of Uncle Jerry’s Pretzels as they discuss how this company in rural Pennsylvania has been producing handmade, 100% natural pretzels as healthy snack options for decades.
How Uncle Jerry’s Pretzels Is a Poster Child for Healthy Snacks Read More »
Consumers are deprioritizing retail authenticity and diving headfirst into escapism. A few extra fingers matter less to next gens than the emotional resonance of the video on their screens. The irony is that these videos are generated with deepfake technology that only recently became available, and it feels right on brand for 2025.
The Oxymoron of Tech and Nostalgia Read More »
Hershey raised prices by double digits. A 48-count box of full-size bars that cost $40 last year is now $50. So how is Hershey responding? With a switch pitch to smaller vampire-shaped Kit Kats. Really?
Off the Shelf: A Tricky Halloween Read More »
Kat DePizzo, President of Justice Design Lab, reinvented the brand under dramatic circumstances. During the pandemic, with 15 people and a garage full of samples, she relaunched the #1 tween brand in America across 4,400 Walmart doors.
Lead Like Her: Kat DePizzo, President, Justice Design Lab Read More »
F1’s prestige, defined by values such as excellence, precision, and endurance, aligns seamlessly with those of luxury and prestige. And LVMH’s 10-year partnership has given the elite sport a fresh makeover as the title partner for the first race of the season, where it unveiled Louis Vuitton Trophy Trunks.
Luxury Brands Chase F1 Read More »
When you are an architect who works on projects around the world, your perspective about American retail changes through a refined filter. Kevin Roche, Founder of Roche Design Strategy, has the advantage of understanding firsthand the power of Return on Experience (ROE).
Why Traditional Retail Stores Are Missing Return on Experience Read More »
We should not normalize these LV prices. Whether we can afford it or not, it’s makeup. It’s not a bag that lasts for decades. We put it on, wash it off, and then it expires. Hermès doesn’t even charge this much. Absolutely insane.
Big Beauty Bets: Louis Vuitton and Old Navy Read More »
We could speculate about whether Gap’s Katseye ad was truly agnostic to the cultural discourse of our time until the cows come home. Both Gap and American Eagle ads do show us one thing, though: There’s a difference between an ad’s impact and an ad’s stated intent.
Gap + Katseye vs. AE + Sydney Sweeney Read More »
Think about the possibilities. An Erewhon partnership with Kith Ivy could offer club-exclusive products, limited releases, or members-only wellness events with celebrity nutritionists. This mini Erewhon outlet could have at its core the well-instagrammed celebrity smoothies, including Hailey Bieber’s $20 Strawberry Glaze Skin Smoothie and Jasmine Tookes’ $22 Golden Hour Glow Smoothie.
Kith Ivy and Erewhon: Membership Match Made in Heaven Read More »
