Temu invites Americans to shop like billionaires. The problem is Temu must keep advertising at a fever-pitch to replace shoppers who fade away. Learn more about the vision behind Temu’s latest Superbowl Ad.
Behind the Curtain: The Temu Superbowl Ad Read More »
We’re going to be navigating a Wild Reckoning in 2024. This is the result of the upheaval of shifting sociocultural and business tectonic plates, tech and creative chaos, marketplace disruptions, and the urgent call for resilience, adaptability, and unity. To
5 Cultural Marketplace Disruptions Read More »
Amidst layoffs and public scrutiny, DEI in Retail is undergoing reassessment as companies navigate complexities. Read on to learn more about balancing advocacy with profitability.
What does it take to make a startup endure? Success in the global digital marketplace does not come easily or overnight to most entrepreneurs. In fact, 90 percent of tech startups never make it. But then there are those few
Behind the Scenes with Scayle Super-Entrepreneur Tarek Müller Read More »
Target is launching a new budget brand, “dealworthy,” joining the race to the bottom where prices struggle to cover costs. Dealworthy’s products, many to be priced under $10, might just be the beginning of a downward vortex Target will find
Is Target’s Strategy Causing it to Lose Its “Tarjay?” Read More »
Everyone loves a winner. And we’re all intrigued by why top retail brands are scoring big with consumers, and why legacy brands are experiencing renewed growth. The reasons behind any retail brand’s success are complex and influenced by next-gen behavioral
10 Top Brands to Watch in 2024 Read More »
How much is that doggie in the window? Probably less than it was two years ago…maybe a lot less. During the worst of the pandemic, Americans stuck at home adapted dogs and cats – and who knows what else –
Is the Pet Business Going to the Dogs? Read More »
Understanding the evolving luxury market is redefining its main trading currency: desire. New luxury’s image is shifting to become more inviting, humane, creative, engaging, subtle, and engaging. If it is meticulously nurtured: everlasting. In the unfolding narrative of luxury’s future,
New Luxury Redefines the Market Read More »
VF has been on a spree. In 2004, it paid $396 million for lifestyle brand Vans. They purchased bootmaker, Timberland, for $2 billion in 2011, spent close to $3 billion to buy workwear Dickies in 2017, and the “hot” streetwear
VF’s New CEO, Bracken Darrell: “It’s a Strategic Thing” Read More »
The last five years of accelerated advancements in SEO marketing haven’t given retailers and brands time to even catch their breath. The purpose of business storytelling is, allegedly, to create alignment between business prospects and customers. And increasingly, retailers and
7 Ways Retailers Are Doing SEO Dead Wrong Read More »
