American Eagles Sydney Sweeney Ad Spawns a Culture War

American Eagle’s Sydney Sweeney Ad Spawns a Culture War

The American Eagle disaster proves that retailers can no longer afford to confuse stock market performance with DEI awareness. Not in an era when customers dissect corporate messaging, then build communities around it on social media. The Sweeney ad demonstrates what happens when a company’s entire chain of command neglects to question the implications of what they’re putting out in the world, or how that messaging fits into the global climate.

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Retail Unwrapped Podcast Art 6

AI Alert: The Retail Workforce Is About to Change

The retail industry stands at a crossroads where artificial intelligence threatens to eliminate millions of jobs while simultaneously creating new opportunities—but only for those retailers smart enough to adapt. Rather than competing with AI, forward-thinking executives are discovering how to amplify human skills like negotiation, empathy, and conflict resolution in collaboration with technology.

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