The AI Agent Survival Guide for Retailers

The AI Agent Survival Guide for Retailers

Once AI has unfettered access to product data, it becomes much harder to control the terms of engagement. The brands that survive won’t be those with the biggest marketing budgets or the most shelf space. They’ll be the ones who recognized that in an AI world, controlling the data bridge between digital intelligence and physical products is the ultimate competitive moat.

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Dove Takes an Anti AI Oath

Dove Takes an Anti-AI Oath

In its new ad campaign, “The Code,” Dove explores the explosive impact of AI in shaping perception and estimates that up to a whopping 90 percent of the content consumers currently engage with is generated by AI. And with AI-generated imagery in particular, the depiction of beauty is obviously skewed toward an unobtainable level of perfection. Dove is renewing its vow to champion real beauty, with a commitment to never use AI to create or distort women’s images.

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