The key to tapping into gaming communities is authenticity -- the most successful brand activations don’t just show a potential customer a product. They embed ...

For retailers, the message is stark: what begins in chemical plants and semiconductor fabs doesn’t stay there. It flows directly into the products on their ...

Once AI has unfettered access to product data, it becomes much harder to control the terms of engagement. The brands that survive won't be those ...

Showrunner brings new risks. How will Amazon manage IP ownership for user-generated content? Can it maintain quality control while scaling content creation? Will creators embrace ...

From simple stone tools to complex genetic engineering and information technology, the history of technology is the history of human invention. The speed at which ...

“The supply chain for mass-produced garments is a very lengthy one—we can predict weather better than we can predict what fashions will sell.” Janice Wang

In a Harvard study, researchers manipulated the product description of a fictitious “ColdBrew Master” coffee machine by adding crafted prompt text. After the injection, the ...

AI Girlfriend Scout, a paid subscription service, claims, “Whether you're looking for emotional support, entertaining conversation, or a judgment-free space to be yourself, this in-depth ...