Articles on

Technology

The Empress\’s New-ish Clothes

The value propositions of Rent the Runway, The RealReal and Stitch Fix are indisputable. As these concepts grew quickly through the 2010s, the digitally-driven rental, ...
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Retailers Future-Proof the In-Store Experience with Digital Precision

Lately, though, this “dot the i’s and cross the t’s” mindset has gone by the wayside more frequently than is ideal.  We know that the ...
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The Metaverse Reimagines Retail

The metaverse is ascendant. The term, generated in science fiction and frequently applied to gaming platforms is trending in the commercial marketplace.  Google searches for ...
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Why Legacy Retailers Are Moving to TikTok and Other Video Tools

Email marketing is dead. A full inbox causes stress and anxiety, and it doesn’t facilitate purchasing. This is especially true among next-gens, who prefer almost ...
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Shoppable Livestreams Break Through

The success of Chinese livestream shopping has been well documented since it exploded early in the pandemic, and what looked like a stop-gap solution has ...
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Luxury Brands Try On Blockchain

Blockchain has taken the financial world by storm over the past decade. The growing popularity of bitcoin and the proliferation of other cryptocurrencies has been ...
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Advertisers Bid Farewell to Cookies

The free flow of consumer data that has fed the digital advertising ecosystem has slowed, and will soon be a trickle. As the iOS 14.5 ...
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High Tech Elevates Activewear

After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to ...
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