Articles on
Technology
Don’t Be Fooled by Virtual Sizing Apps
Shelley E. Kohan
August 18, 2020
Sizing and fit are top concerns for consumers shopping apparel. According to Shapeometry, in 2019 the apparel returns related to fit hit $60 billion, half ...
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Sex, China and Covid-19
Chris Walton
June 28, 2020
Sex, China, and Covid-19. What sounds like an afternoon White House press briefing actually holds the key to understanding why virtual reality (aka VR) is ...
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Tech Surprises You Don’t Want
Nikki Baird
June 22, 2020
The industry has paid a lot of attention to what stores need to do to reopen, and rightfully so. Big questions loom: how to arrange ...
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Facebook Shops Is a Winner – but for Whom?
Sarah Holbrook
June 3, 2020
In a recent Facebook live stream, Mark Zuckerberg announced Facebook’s latest foray into e-commerce retail. Zuckerberg described Shops as, “The biggest step we have taken ...
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The New Normal for Retail: Is It Time to Lean Toward Online?
Robin Barrett Wilson
May 13, 2020
Most people are wondering what life after this recent pandemic will look like. Will we commute back to work, or will working from home and ...
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We Like Big Tech Again
Sarah Holbrook
April 22, 2020
We are all living in a time warp as our collective confinement continues, but let’s reminisce back to Q1 2020. In January, California residents gained ...
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The New Mobile: What Gen Z Wants from In-App Retail
Jasmine Glasheen
February 24, 2020
This year Gen Z will surpass millennials as the largest generation. The oldest members of Gen Z are in their early 20s and, as consumers, ...
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The Top Target for Cybercrime: Retailers
JT Kostman, PhD
November 4, 2019
The pace of change over the past few years has been truly astounding. It\’s easy to forget, but most of us began our professional lives ...
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