Articles on
Technology
The Empress\’s New-ish Clothes
Ken Hewes
October 12, 2021
The value propositions of Rent the Runway, The RealReal and Stitch Fix are indisputable. As these concepts grew quickly through the 2010s, the digitally-driven rental, ...
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Retailers Future-Proof the In-Store Experience with Digital Precision
Steve Mauchline and Min Chen
October 11, 2021
Lately, though, this “dot the i’s and cross the t’s” mindset has gone by the wayside more frequently than is ideal. We know that the ...
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The Metaverse Reimagines Retail
Sarah Holbrook
August 14, 2021
The metaverse is ascendant. The term, generated in science fiction and frequently applied to gaming platforms is trending in the commercial marketplace. Google searches for ...
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Why Legacy Retailers Are Moving to TikTok and Other Video Tools
Jasmine Glasheen
August 10, 2021
Email marketing is dead. A full inbox causes stress and anxiety, and it doesn’t facilitate purchasing. This is especially true among next-gens, who prefer almost ...
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Shoppable Livestreams Break Through
Sarah Holbrook
July 7, 2021
The success of Chinese livestream shopping has been well documented since it exploded early in the pandemic, and what looked like a stop-gap solution has ...
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Luxury Brands Try On Blockchain
Adam Levine-Weinberg
June 22, 2021
Blockchain has taken the financial world by storm over the past decade. The growing popularity of bitcoin and the proliferation of other cryptocurrencies has been ...
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Advertisers Bid Farewell to Cookies
Sarah Holbrook
June 9, 2021
The free flow of consumer data that has fed the digital advertising ecosystem has slowed, and will soon be a trickle. As the iOS 14.5 ...
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High Tech Elevates Activewear
Catherine Schetting Salfino
May 25, 2021
After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to ...
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